Martin J. Whitman School of Management
ACC 601 - Intermediate Financial Accounting I 3 credit(s) Every semester Double Numbered with: ACC 356 Accounting concepts and standards. Topics include: accounting cycle; income determination; financial statements; measurement and valuation of assets including cash, investments, receivables, inventory, property, plant, and equipment, and intangibles. Additional work required of graduate students. PREREQ: MBC 632 OR MBC 609
ACC 602 - Intermediate Financial Accounting II 3 credit(s) Every semester Double Numbered with: ACC 357 Accounting concepts and standards. Topics include: accounting cycle, financial reporting, financial statement analysis, cash flows, income tax allocation, measurement and valuation of liabilities; equity, leases, and pensions. Additional work required of graduate students. PREREQ: ACC 601
ACC 610 - Activity Based Costing and Management 1.5 credit(s) At least 1x fall or spring Comparison of the traditional absorption costing systems and the emerging activity-based costing systems with respect to their usefulness for managerial decisions PREREQ: MBC 609
ACC 621 - Cost Analysis & Control 3 credit(s) Every semester Double Numbered with: ACC 363 In-depth examination of costing products and services, and using cost information in planning and control decisions. Pricing, budgeting, standards, strategic cost systems, just-in-time/backflushing costing, and activity-based costing. Additional work required of graduate students. Junior standing or graduate status. PREREQ: MBC 609 OR MBC 632
ACC 677 - International Reporting and Analysis 3 credit(s) At least 1x fall or spring Crosslisted with: INB 677 The implications of differences in international financial reporting practices for financial analysis and decision making. Foreign currency translation, mergers and acquisitions, transfer pricing, taxation, derivatives, and risk management. PREREQ: ACC 602 OR ACC 357
ACC 685 - Principles of Taxation 3 credit(s) Every semester Double Numbered with: ACC 385 Tax planning and taxation of business transactions, such as basis, gains, losses, nontaxable exchanges, depreciation, amortization, other business deductions, and tax credits. Research and communication skills. Extra work required of graduate students. PREREQ: MBC 609 OR MBC 632
ACC 725 - Financial Statement Analysis 3 credit(s) At least 1x fall or spring The role of financial statement information in assessing a firm’s performance, prospects, and value. Financial analysis, equity valuation, competitive analysis, merger and acquisition analysis, international financial statement analysis. PREREQ: ACC 602 OR ACC 357
ACC 726 - Auditing Theory/Practice 3 credit(s) Every semester Double Numbered with: ACC 476 Audit practice and reporting on financial statements. Audit standards, the demand for auditing, and regulatory, legal, and ethical influences on auditors. Audit objectives, evidence, control environment, and risk assessments. Case studies and problems. Extra work required of graduate students. PREREQ: ACC 602 OR ACC 357
ACC 736 - Strategic Cost Analysis 3 credit(s) At least 1x fall or spring Contemporary cost accounting systems in relation to strategic decisions and control of various economic organizations. Emphasizing activity-based costing, activity-based management, and integrated cost systems. PREREQ: ACC 621 OR ACC 363
ACC 744 - History of Regulation of Trade and Business 2-3 credit(s) At least 1x fall or spring This course explores the legal and moral principles of business and trade regulation over 5,000 years, including: ancient regulation of prices, usury laws, licensing, and other concepts as they evolved into our current system.
ACC 745 - Property and Tax from Ancient Athens to Modern America 3 credit(s) At least 1x fall or spring This course covers how the ancients developed concepts of private property and tax, adjudicated disputes, and developed concepts that influence the law today. Development of legal theory assists in understanding practical applications of the law.
ACC 747 - Advanced Auditing 3 credit(s) At least 1x fall or spring Double Numbered with: ACC 482 Seminar discussion of advanced auditing research and cases. Topics include the market for assurance services, auditor decision making, audit risk, and information systems auditing. Extra work required of graduate students. PREREQ: ACC 726 OR ACC 476
ACC 756 - Advanced Financial Accounting 3 credit(s) Every semester Double Numbered with: ACC 477 Accounting and reporting for business combinations, foreign currency transactions, derivatives, and governmental entities. Extra work required of graduate students. PREREQ: ACC 602 OR ACC 357
ACC 757 - Taxes & Business Strategy 3 credit(s) At least 1x fall or spring Incorporating tax costs and benefits into business planning and decision-making. Highlights the problems of entrepreneurs, transfers of businesses, financial reporting affects, business lifecycle and entity choice, and international operations. PREREQ: ACC 685 OR ACC 385
ACC 760 - Principles of Fraud Examination 3 credit(s) At least 1x fall or spring Double Numbered with: ACC 460 Nature of occupational fraud and abuse in organizations. How and why occupational fraud is committed, detected and deterred; how to proceed if fraud is suspected. Emphasis on asset misappropriation schemes, corruption, and financial statement fraud. Additional work required of graduate students. PREREQ: ACC 621
ACC 775 - International Tax Planning and Research 3 credit(s) At least 1x fall or spring Issues concerning the taxation of international transactions; various complex issues in partnership and corporate tax planning; issues with joint ventures and consolidated returns filed in the U.S. Permission of instructor required if prerequisite not met. PREREQ: ACC 757
ACC 777 - Taxation of Business Entities 3 credit(s) Irregularly Double Numbered with: ACC 481 Federal taxation of the formation, operation, liquidation, and reorganization of partnerships, subchapter C, subchapter S, and limited liability corporations. Federal taxation of partners and shareholders. Extra work required of graduate students. PREREQ: ACC 685 OR ACC 385
ACC 786 - Fin Sys Analy/Social Inst 3 credit(s) Upon sufficient interest Role of financial management systems in nonprofit organizations such as hospitals, education, government and social programs. System cost analysis, budgeting analysis, impact of people on budgets, cost effectiveness analysis, and developing social accounting systems. PREREQ: ACC 601 OR ACC 356
ACC 855 - Sem/Acc/Thry:Current Devp 3 credit(s) Irregularly Current developments in financial and managerial accounting theory. Research studies and pronouncements by authoritative accounting organizations. Areas of controversy. Papers on selected topics required.
ACC 860 - Research in Accounting 3 credit(s) Irregularly Directed readings and individual research into controversial and special areas of accounting. Papers presented on selected topics. Repeatable 1 time(s), 6 credits maximum
ACC 960 - Doctoral Seminar 3 credit(s) At least 1x fall or spring Repeatable
BUA 600 - Selected Topics 1-3 credit(s) Irregularly Exploration of a topic (to be determined) not covered by the standard curriculum but of interest to faculty and students in a particular semester. Repeatable
BUA 650 - Managing Sustainability: Purpose, Principles, and Practice 3 credit(s) At least 1x fall or spring Crosslisted with: ECS 650 Dynamics and interdependence of economic, social, and environmental systems. Sustainable management frameworks, tools, and metrics. Local, national, and international implications. Relevance of technology, ethics, law, and policy. Interdisciplinary emphasis.
BUA 651 - Strategic Managment and the Natural Environment 3 credit(s) At least 1x fall or spring Crosslisted with: ECS 651 Sustainability from firm perspective. Regulatory, international, resource, market, and social drivers of environmental strategy. Impact of sustainability-related strategies on competitive advantage and potential liability. PREREQ: BUA 650 OR ECS 650
BUA 670 - Experience Credit 1-6 credit(s) Every semester Participation in a discipline- or subject-related experience. Evaluation by written or oral reports or an examination. Prereq: permission of the department, assigned instructor, and dean. Limited to those in good academic standing. Repeatable
BUA 690 - Independent Study 1-6 credit(s) Every semester Exploration of a problem or problems in depth. Individual independent study upon a plan submitted by the student. Admission by consent of supervising instructor or instructors and the department. Repeatable
BUA 759 - Sustainability-Driven Enterprise 3 credit(s) At least 1x fall or spring Crosslisted with: ECS 759 CAS in Sustainable Enterprise capstone. Sustainable approaches to complex organizational challenges, opportunities: organizational, industry, stakeholder analysis, sustainability objectives, strategies, and metrics. Multidisciplinary team consulting project. PREREQ: BUA 650 OR ECS 650 AND BUA 651 OR ECS 651
BUA 786 - Sem/Army Comptrollership 3 credit(s) At least 1x fall or spring Courses in individual subject areas are integrated and related to the total resource and general management problems of the Army. Management job of the commander at various levels in the Army organization. Policy making and administration from an overall management point of view with respect to each organization under study. Methods whereby the comptroller, as a member of the staff, can and should assist the commander in the solution of command problems.
BUA 787 - Sem/Army Comptrollership 3 credit(s) At least 1x fall or spring Courses in individual subject areas are integrated and related to the total resource and general management problems of the Army. Management job of the commander at various levels in the Army organization. Policy making and administration from an overall management point of view with respect to each organization under study. Methods whereby the comptroller, as a member of the staff, can and should assist the commander in the solution of command problems.
BUA 897 - Resrch Methods & Projects 3 credit(s) Every semester Research project in any selected area; may be area of concentration. Results of research are prepared and presented under supervision of the faculty advisor.
BUA 960 - Survey of Research Methods in Business 3 credit(s) At least 1x fall or spring Quantitative business research techniques for surveys, experiments and archival data analysis including model building, cross sectional and longitudinal models, simultaneous equations, choice models, structural equation modeling, hierarchical linear models, ANOVA, conjoint analysis and survival analysis.
BUA 997 - Masters Thesis 0-6 credit(s) At least 1x fall or spring Repeatable
BUA 999 - Dissertation 0-15 credit(s) At least 1x fall or spring Repeatable
EEE 620 - Foundations of Entrepreneurship 3 credit(s) At least 1x fall or spring The process of entrepreneurship in start-up and established corporate environments. Approaches entrepreneurship as both attitudinal and behavioral, with applicability in a variety of contexts. Global dimensions of entrepreneurship are investigated as they relate to the independent and corporate entrepreneur. Cannot be repeated for credit. Must be admitted to a graduate program at SU.
EEE 621 - Corporate Entrepreneurship 3 credit(s) At least 1x fall or spring Double Numbered with: EEE 420 Examination of the application of entrepreneurship concepts and behaviors within established organizations, assessment of factors contributing to a company’s entrepreneurial orientation, and identification of ways to foster higher levels of entrepreneurship within firms.
EEE 625 - Venture Capital 3 credit(s) At least 1x fall or spring Financing issues as they relate to entrepreneurial ventures. The financial needs and financing strategies of growth-oriented ventures are highlighted. Stages of entrepreneurial finance are investigated. The roles of valuation, deal structures and negotiation tactics are explored.
EEE 630 - Entrepreneurship in Engineering and Science 3 credit(s) At least 1x fall or spring The intersection of engineering and entrepreneurship, focusing on the commercialization of new technologies into start-up ventures. Types of technologies, technology life cycles, windows of opportunity, the market chasm, and intellectual property as these issues apply to venture creation by those with technical backgrounds.
EEE 640 - Social Entrepreneurship 3 credit(s) At least 1x fall or spring Examination of the opportunities and challenges associated with using entrepreneurial solutions to address social problems. Course integrates management, evaluation, and analytical techniques to support the launch, operation, and expansion of social purpose organizations.
EEE 643 - Emerging Enterprise Consulting 3 credit(s) At least 1x fall or spring Students work in consulting teams to assist small local firms and entrepreneurs. Problems are isolated and solutions are then developed and implemented. A team consultant’s report is then prepared.
EEE 644 - Dilemmas and Debates in Entrepreneurship 3 credit(s) At least 1x fall or spring Double Numbered with: EEE 444 Designed around a series of critical dilemmas confronted by entrepreneurs when creating and growing a venture. Entrepreneurs explore with students the issues surrounding these dilemmas in a structured format. Additional work required of graduate students.
EEE 652 - International Entrepreneurship 3 credit(s) At least 1x fall or spring Crosslisted with: INB 652 Double Numbered with: EEE 452 A fusion of two areas of study: global business and entrepreneurship. The theories, concepts, and tools of international business are discussed from the perspective of the entrepreneur. Additional work required of graduate students.
EEE 664 - Entrepreneurial Empowerment 3 credit(s) Only during the summer Double Numbered with: EEE 464 Hands-on course that introduces students to the South African context, township entrepreneurship, the basics of the consulting process, the Supporting Emerging Enterprise consulting model, and approaches to managerial issues in emerging enterprises. Offered in South Africa only.
EEE 670 - Experience Credit 1-6 credit(s) Every semester Participation in a discipline or subject related experience. Student must be evaluated by written or oral reports or an examination. Permission in advance with the consent of the department chairperson, instructor, and dean. Limited to those in good academic standing. Repeatable
EEE 682 - Entrepreneurial Marketing 3 credit(s) At least 1x fall or spring The interface between entrepreneurship and marketing, including both the role of entrepreneurial thinking in marketing practice, and the marketing issues in new ventures. Exploration of emerging marketing forms, including guerilla, viral, and buzz marketing. PREREQ: MBC 636
EEE 900 - Selected Topics 1-3 credit(s) Irregularly Exploration of a topic (to be determined) not covered by the standard curriculum but of interest to faculty and students in a particular semester.
EEE 930 - Theoretical Foundations of Entrepreneurship 3 credit(s) At least 1x fall or spring History, direction, and substance of developments in the field of entrepreneurship. Advanced topics related to theoretical foundations and the advancement of research within the field. Admission to doctoral program in the School of Management is required.
FIN 600 - Selected Topics 1-3 credit(s) Irregularly Exploration of a topic (to be determined) not covered by the standard curriculum but of interest to faculty and students in a particular semester. Repeatable
FIN 643 - Real Estate Capital Markets 3 credit(s) At least 1x fall or spring Crosslisted with: RES 643 Real estate debt and equity instruments. Primary and secondary mortgage markets, mortgage banking, loan instruments, and securitization. Lender and borrower decisions regarding real estate financing. Additional work required of graduate students. PREREQ: FIN 751 OR FIN 756
FIN 653 - New and Emerging Markets 3 credit(s) At least 1x fall or spring Crosslisted with: INB 653 Analysis of the business, economic, and financial environment of emerging markets. Portfolio investment analysis and corporate financial policy and strategies in emerging markets.
FIN 657 - International Financial Management 3 credit(s) Irregularly Crosslisted with: INB 657 Major financial decisions of international firms in context of special risks and opportunities. Foreign direct investment theory. PREREQ: MBC 633
FIN 659 - Introduction to Derivatives 3 credit(s) At least 1x fall or spring Double Numbered with: FIN 459 Pricing, market structure, hedging, trading strategies, arbitrage relationships, and applications to corporate securities for options and futures contracts, swaps, and other derivative instruments. Additional work required of graduate students. PREREQ: MBC 633
FIN 660 - Fixed Income Securities 3 credit(s) At least 1x fall or spring Pricing, market structure, hedging, trading strategies for fixed income derivative securities like swaps, swaptions, caplets, floorlets, and credit risk derivative instruments.
FIN 664 - Institutional Trading 3 credit(s) At least 1x fall or spring Double Numbered with: FIN 464 The course focuses on the practical aspects and costs of trading, and will facilitate an understanding of the trading problem, including order types, order routing processes and latest developments in securities markets and regulations. Additional work required of graduate students.
FIN 665 - The Securities Market 3 credit(s) At least 1x fall or spring Double Numbered with: FIN 465 Role and nature of securities markets in our economy and the needs they serve. Market concept; criteria for studying the effectiveness of securities markets. PREREQ: MBC 633
FIN 666 - Value Investing 3 credit(s) Every semester Double Numbered with: FIN 466 The fundamentals of value investing through the analysis of public corporate businesses and the securities and credit instruments they issue. Investment vs. speculation. Real world cases and applications. Additional work required of graduate students. PREREQ: MBC 633
FIN 668 - Seminar in Finance 3 credit(s) Irregularly Double Numbered with: FIN 468 Specialized work for advanced students on particular phase or topic in finance. Reading, reports, and thesis. PREREQ: MBC 633 , ECN 601
FIN 669 - Distress Investing 3 credit(s) Only during the summer Double Numbered with: FIN 469 The course prepares you to understand, analyze and evaluate investments in the securities of companies in financial distress. Uses a practical approach to learning as well as hands on experience analyzing actual special situations.
FIN 672 - Case Studies in Real Estate Investment and Finance 3 credit(s) At least 1x fall or spring Crosslisted with: RES 672 Double Numbered with: FIN 472 The course examines different areas of the real estate market. Analysis of the real estate space market, the real estate capital markets, cash flow analysis and different financing techniques, with examples in different property types. Additional work required of graduate students.
FIN 673 - Control Investing 3 credit(s) At least 1x fall or spring Double Numbered with: FIN 473 What control investors do and how they do it: friendly and hostile takeovers, leveraged buyouts and other contests for control are covered. PREREQ: FIN 666
FIN 741 - Risk Management: Credit Risk 1.5 credit(s) Irregularly Quantitative models dealing with default risk. Credit risk models, credit derivative markets, credit default swaps and linked notes, credit spread options, basket default swaps. PREREQ: MBC 633 AND MBC 638
FIN 742 - Risk Management: Operational Risk 1.5 credit(s) Irregularly Evaluation and management of operational risk in a banking/financial institution environment. Regulatory risk and capital requirements. Theoretical and practical aspects of operational risk models. PREREQ: MBC 627 , MBC 628 , MBC 631 , AND MBC 638
FIN 751 - Corporate Financial Policy & Strategy 3 credit(s) At least 1x fall or spring Advanced issues in corporate investment decisions, dividend and debt policy, corporate restructuring, risk management, and corporate governance. PREREQ: ECN 604 , MBC 633 AND MBC 638
FIN 755 - Applied Financial Management 3 credit(s) Irregularly Selected applications of financial analysis and theory to firm problems. Topics vary as financial environment changes. Mergers, acquisitions, ESOP leveraged leasing, etc. Seminar method, written and oral reports, case analyses. PREREQ: MBC 633
FIN 756 - Investment Analysis 3 credit(s) At least 1x fall or spring For students desiring preparation for professional investment work. Detailed analysis of individual securities and application of analytical methods to portfolio management. PREREQ: MBC 633 , MBC 638
FIN 758 - Portfolio Analysis and Theory 3 credit(s) Irregularly Practical as well as theoretical problems of modern portfolio selection techniques and analysis. Independent, empirical work by the student and important macro implications of portfolio selection. PREREQ: FIN 756 , MAS 766 /ISM 743
FIN 761 - Financial Modeling 3 credit(s) At least 1x fall or spring Build models for financial statement analysis, valuation, capital budgeting, capital structure, portfolio selection, interest rate risk, option valuation, and other areas of finance using a computer tool such as Microsoft Excel. PREREQ: FIN 751 OR FIN 756
FIN 827 - Corporate Financing Transactions 1.5-2 credit(s) At least 1x fall or spring This course combines diverse aspects of business and law education in a transaction-based setting. It guides students through a syndicated commercial loan, including the structuring, negotiation, pricing, and documentation.
FIN 855 - Financial Management 3 credit(s) At least 1x fall or spring Theory of financial decision making, consumption and investment decisions. Selected problems of application of corporate policy including capital budgeting under uncertainty, leasing, corporate growth, mergers, liquidation, and reorganization. Theoretical and empirical aspects of valuation. PREREQ: FIN 751 , MAS 766
FIN 856 - Analytical Methods/Managerial Research 3 credit(s) Irregularly Selected topics in mathematical programming simulation, the general linear model, and numerical taxonomy as applied to research in the field of management. Individual research projects developed by the student. Can be taken more than once depending on the student’s interest and permission of the instructor. Knowledge of FORTRAN IV or PL/1 is assumed.
FIN 960 - Grad Seminar in Finance 3 credit(s) At least 1x fall or spring Readings, discussions, and reports for doctoral candidates. Repeatable
INB 651 - Management in a Cross-cultural Environment 3 credit(s) Irregularly Factors that have an impact on managerial effectiveness in an international organization: language, religion, values and attitudes, educational structure, social organization, technology, political climate, and legal environment. PREREQ: SOM 354
INB 652 - International Entrepreneurship 3 credit(s) At least 1x fall or spring Crosslisted with: EEE 652 Double Numbered with: INB 452 A fusion of two areas of study: global business and entrepreneurship. The theories, concepts, and tools of international business are discussed from the perspective of the entrepreneur. Additional work required of graduate students.
INB 653 - New and Emerging Markets 3 credit(s) At least 1x fall or spring Crosslisted with: FIN 653 Analysis of the business, economic, and financial environment of emerging markets. Portfolio investment analysis and corporate financial policy and strategies in emerging markets.
INB 657 - International Financial Management 3 credit(s) Irregularly Crosslisted with: FIN 657 Major financial decisions of international firms in context of special risks and opportunities. Foreign direct investment theory. PREREQ: MBC 633
INB 677 - International Reporting and Analysis 3 credit(s) At least 1x fall or spring Crosslisted with: ACC 677 The implications of differences in international financial reporting practices for financial analysis and decision making. Foreign currency translation, mergers and acquisitions, transfer pricing, taxation, derivatives, and risk management. PREREQ: MBC 631
INB 759 - The Law of Global Business 3 credit(s) At least 1x fall or spring Crosslisted with: LPP 759 The legal environment of international business: the framework of international law and organizations influencing the transactions of international business. Topics include the international law, international contracts, customs, and world trade law.
INB 769 - International Business Management 3 credit(s) At least 1x fall or spring Strategic decision-making in the international environment. Critical factors in growth and stability, profitability, market share, and return on investment. Relationship between the enterprise and its legal, economic, political, and cultural environments.
ISM 615 - Microeconomics 3 credit(s) Every semester
LPP 755 - Law of Business Organizations 3 credit(s) Irregularly Double Numbered with: LPP 455 Legal aspects of organizations formed to carry on business enterprises: agencies, partnerships, and corporations. PREREQ: LPP 255 OR MBC 643
LPP 756 - Land Development Law 3 credit(s) Irregularly Double Numbered with: LPP 456 Regulations pertaining to land development. Nuisances, eminent domain, regulatory takings, zoning, growth, management controls, environmental impact analysis, and protection of sensitive land areas. PREREQ: LPP 255 OR MBC 643
LPP 757 - Law of Commercial Transactions 3 credit(s) At least 1x fall or spring Double Numbered with: LPP 457 Legal aspects of commercial transactions. Contracts, sale of goods, commercial paper, and secured transactions. PREREQ: LPP 255 OR MBC 643
LPP 758 - Environmental Law and Public Policy 3 credit(s) Irregularly Double Numbered with: LPP 458 Range of environmental problems from a legal and public policy viewpoint: air, water, and toxics pollution; solid and hazardous waste; and environmental planning.
LPP 759 - The Law of Global Business 3 credit(s) At least 1x fall or spring Crosslisted with: INB 759 The legal environment of international business: the framework of international law and organizations influencing the transactions of international business. Topics include the international law, international contracts, customs, and world trade law. PREREQ: LPP 255 AND SCM 265
LPP 765 - Social Influences On Business 3 credit(s) Irregularly Various environmental factors that control and enhance the conduct of business. Nature, function, impact, and development of such factors. Matters of current interest.
LPP 766 - Seminar in Business-Government Relations 3 credit(s) Irregularly Topics in business-government relations, including regulation of competition, trade practices, securities, communications, utilities, and employment. Joint business-government ventures. Governmental promotion of business activity. Government purchasing and contracting.
LPP 767 - Management and Ethics 3 credit(s) Irregularly Double Numbered with: LPP 467 Ethical dilemmas encountered by managers of organizations. Individual ethical responsibility versus role responsibility. Pressures within organizations to violate ethical duties. How an organization can be managed so that employees can deal effectively with ethical dilemmas. Extra work required of graduate students.
MAR 655 - Customer Relationship Management with Systems Applications and Products 3 credit(s) Crosslisted with: MIS 655 , SCM 655 Integration of marketing, supply-chain and technology management aspects of customer relationship management. Operational, analytical and collaborative processes supported by SAP’s integrated software. Actual use of SAP software, including Business Data Warehouse, with best-practice processes.
MAR 721 - Marketing and the Internet 3 credit(s) At least 1x fall or spring The course focuses on how traditional marketing approaches have to be modified to take advantage of the reach and capabilities of the internet, from understanding customer needs to after sales customer services. PREREQ: (MBC 603 , MBC 604 ) OR MBC 636
MAR 741 - Marketing Community and Public Service Agencies 3 credit(s) Irregularly Design, implementation, and control of marketing programs for community and public service agencies: performing arts, health care, urban planning, police, educational, scientific, and technical organizations
MAR 745 - Strategic Brand Management 3 credit(s) At least 1x fall or spring Concepts and tools acquired from various marketing courses to develop analytical and decision-making skills for planning and implementing a marketing strategy from the brand manager’s point of view. PREREQ: MBC 604 OR MBC 636
MAR 751 - Environmental Influences on Innovation 3 credit(s) Irregularly Major environmental forces that shape innovation policy from a technology, market, international, economic, social, and political-legal perspective. Managerial response to environmental forces. PREREQ: MBC 636
MAR 752 - Introduction to Innovation Management 3 credit(s) At least 1x fall or spring The process of converting ideas, technology, and customer needs into new products, services, and processes. Environmental and organizational influences on the innovation process. PREREQ: MBC 636
MAR 753 - Marketing Channel Management 3 credit(s) Irregularly Marketing channels as both economic and social systems. Channel change and evolution, channel membership, structural and functional relationships, interorganizational behavior, and channel information management. PREREQ: MBC 636
MAR 754 - Seminar in Marketing Research 3 credit(s) At least 1x fall or spring Collection, analysis, and interpretation of data. Problem definition, questionnaire design, attitude measurement, data analysis, and demand forecasting. For those interested in conducting marketing research or using research information for marketing decision making. PREREQ: MBC 636 , MBC 638
MAR 755 - Marketing Communications Strategy 3 credit(s) At least 1x fall or spring Managerial aspects. Determination of promotional budgets, planning and building promotional effectiveness, scheduling and monitoring promotional impact. PREREQ: MBC 636
MAR 756 - Market Measurement and Analysis 3 credit(s) Irregularly Application of analytical and quantitative techniques to market measurement. Product-market strategy. PREREQ: MBC 636 AND MBC 638
MAR 757 - Managing Innovative Products and New Ventures 3 credit(s) At least 1x fall or spring Problems in developing new products and new corporate ventures. Designing innovation strategies, risk taking, technology planning, evaluation of new product proposals, and managing the innovation team. PREREQ: MBC 636
MAR 759 - Seminar in Marketing 3 credit(s) Irregularly Selected topics in marketing. Current issues and problems in marketing. PREREQ: MBC 636
MAR 761 - Marketing Strategies for Innovations 3 credit(s) At least 1x fall or spring Commercializing new products, services, and technologies. Introduction and diffusion of innovations, market planning, product strategy design, and marketing decision making. PREREQ: MBC 636
MAR 777 - Global Supply Chain Strategy 3 credit(s) At least 1x fall or spring Crosslisted with: SCM 777 Topics include: design of global facility networks, containerization and logistical planning across borders, benefits and risks of outsourcing and offshoring while integrating financial and accounting-related matters such as exchange rates, duties, drawbacks and tax differentials. PREREQ: MBC 616 , MBC 638
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