Martin J. Whitman School of Management
Accounting
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ACC 601 - Intermediate Financial Accounting I Martin J. Whitman School of Management
3 credit(s) Every semester
Double Numbered with: ACC 356
Accounting concepts and standards. Topics include: accounting cycle; income determination; financial statements; measurement and valuation of assets including cash, investments, receivables, inventory, property, plant, and equipment, and intangibles. Additional work required of graduate students.
PREREQ: MBC 632 OR MBC 609
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ACC 602 - Intermediate Financial Accounting II Martin J. Whitman School of Management
3 credit(s) Every semester
Double Numbered with: ACC 357
Accounting concepts and standards. Topics include: accounting cycle, financial reporting, financial statement analysis, cash flows, income tax allocation, measurement and valuation of liabilities; equity, leases, and pensions. Additional work required of graduate students.
PREREQ: ACC 601
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ACC 610 - Activity Based Costing and Management Martin J. Whitman School of Management
1.5 credit(s) At least 1x fall or spring
Comparison of the traditional absorption costing systems and the emerging activity-based costing systems with respect to their usefulness for managerial decisions
PREREQ: MBC 609
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ACC 621 - Cost Analysis & Control Martin J. Whitman School of Management
3 credit(s) Every semester
Double Numbered with: ACC 363
In-depth examination of costing products and services, and using cost information in planning and control decisions. Pricing, budgeting, standards, strategic cost systems, just-in-time/backflushing costing, and activity-based costing. Additional work required of graduate students. Junior standing or graduate status.
PREREQ: MBC 609 OR MBC 632
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ACC 652 - Accounting Analytics Martin J. Whitman School of Management
3 credit(s) Every semester
Double Numbered with: 452
Accounting analytics including Benford¿s Law, current and prior period data, anomaly detection, correlation and time series detection, risk assessment and risk scoring, and purchasing card transaction fraud.
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ACC 677 - International Reporting and Analysis Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Crosslisted with: INB 677
The implications of differences in international financial reporting practices for financial analysis and decision making. Foreign currency translation, mergers and acquisitions, transfer pricing, taxation, derivatives, and risk management.
PREREQ: ACC 602 OR ACC 357
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ACC 685 - Principles of Taxation Martin J. Whitman School of Management
3 credit(s) Every semester
Double Numbered with: ACC 385
Tax planning and taxation of business transactions, such as basis, gains, losses, nontaxable exchanges, depreciation, amortization, other business deductions, and tax credits. Research and communication skills. Extra work required of graduate students.
PREREQ: MBC 609 OR MBC 632
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ACC 725 - Financial Statement Analysis Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
The role of financial statement information in assessing a firm’s performance, prospects, and value. Financial analysis, equity valuation, competitive analysis, merger and acquisition analysis, international financial statement analysis.
PREREQ: ACC 602 OR ACC 357
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ACC 726 - Auditing Theory/Practice Martin J. Whitman School of Management
3 credit(s) Every semester
Double Numbered with: ACC 476
Audit practice and reporting on financial statements. Audit standards, the demand for auditing, and regulatory, legal, and ethical influences on auditors. Audit objectives, evidence, control environment, and risk assessments. Case studies and problems. Extra work required of graduate students.
PREREQ: ACC 602 OR ACC 357
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ACC 736 - Strategic Cost Analysis Martin J. Whitman School of Management
3 credit(s) Irregularly
Contemporary cost accounting systems in relation to strategic decisions and control of various economic organizations. Emphasizing activity-based costing, activity-based management, and integrated cost systems.
PREREQ: ACC 621 OR ACC 363
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ACC 747 - Advanced Auditing Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Seminar discussion of advanced auditing research and cases. Topics include the market for assurance services, auditor decision making, audit risk, and information systems auditing.
PREREQ: ACC 726
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ACC 756 - Advanced Financial Accounting Martin J. Whitman School of Management
3 credit(s) Every semester
Double Numbered with: ACC 477
Accounting and reporting for business combinations, foreign currency transactions, derivatives, and governmental entities. Extra work required of graduate students.
PREREQ: ACC 602 OR ACC 357
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ACC 757 - Taxes & Business Strategy Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Incorporating tax costs and benefits into business planning and decision-making. Highlights the problems of entrepreneurs, transfers of businesses, financial reporting affects, business lifecycle and entity choice, and international operations.
PREREQ: ACC 685 OR ACC 385
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ACC 760 - Principles of Fraud Examination Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Nature of occupational fraud and abuse in organizations. How and why occupational fraud is committed, detected and deterred; how to proceed if fraud is suspected. Emphasis on asset misappropriation schemes, corruption, and financial statement fraud. Additional work required of graduate students.
PREREQ: ACC 621
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ACC 775 - International Tax Planning and Research Martin J. Whitman School of Management
3 credit(s) Irregularly
Issues concerning the taxation of international transactions; various complex issues in partnership and corporate tax planning; issues with joint ventures and consolidated returns filed in the U.S. Permission of instructor required if prerequisite not met.
PREREQ: ACC 757
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ACC 777 - Taxation of Business Entities Martin J. Whitman School of Management
3 credit(s) Irregularly
Double Numbered with: ACC 481
Federal taxation of the formation, operation, liquidation, and reorganization of partnerships, subchapter C, subchapter S, and limited liability corporations. Federal taxation of partners and shareholders. Extra work required of graduate students.
PREREQ: ACC 685 OR ACC 385
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ACC 786 - Government and Not-for-Profit Accounting Martin J. Whitman School of Management
3 credit(s) Upon sufficient interest
Role of financial management systems in nonprofit organizations such as hospitals, education, government and social programs. System cost analysis, budgeting analysis, impact of people on budgets, cost effectiveness analysis, and developing social accounting systems.
PREREQ: ACC 601 OR ACC 356
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ACC 960 - Doctoral Seminar Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Repeatable
Business Administration
Entrepreneurship and Emerging Enterprises
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EEE 620 - Foundations of Entrepreneurship Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
The process of entrepreneurship in start-up and established corporate environments. Approaches entrepreneurship as both attitudinal and behavioral, with applicability in a variety of contexts. Global dimensions of entrepreneurship are investigated as they relate to the independent and corporate entrepreneur. Cannot be repeated for credit. Must be admitted to a graduate program at SU.
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EEE 621 - Corporate Entrepreneurship Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Double Numbered with: EEE 420
Examination of the application of entrepreneurship concepts and behaviors within established organizations, assessment of factors contributing to a company’s entrepreneurial orientation, and identification of ways to foster higher levels of entrepreneurship within firms.
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EEE 622 - Entrepreneurial Turnarounds Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Double Numbered with: EEE 422
Process of entrepreneurial turnarounds in nascent and established corporate environments. Examination of internal and external causes leading to the troubled condition. Development and implementation of successful recovery strategies from the top down. Additional work required for graduate students.
Repeatable 1 time(s)
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EEE 624 - Entrepreneurial Deal Making Entrepreneurial Deal Making
3 credit(s) At least 1x fall or spring
Double Numbered with: EEE 424
Students will learn about the spectrum of deals struck by entrepreneurs over the course of a company’s life. Identifying opportunities and negotiating with co-founders, prospective partners, early stage employees, customers, landlords, tenants, banks, potential investors, and Boards of Directors are all part of your role as an entrepreneur. Additional work required for graduate students.
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EEE 625 - Venture Capital Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Financing issues as they relate to entrepreneurial ventures. The financial needs and financing strategies of growth-oriented ventures are highlighted. Stages of entrepreneurial finance are investigated. The roles of valuation, deal structures and negotiation tactics are explored.
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EEE 630 - Entrepreneurship in Engineering and Science Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
The intersection of engineering and entrepreneurship, focusing on the commercialization of new technologies into start-up ventures. Types of technologies, technology life cycles, windows of opportunity, the market chasm, and intellectual property as these issues apply to venture creation by those with technical backgrounds.
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EEE 640 - Social Entrepreneurship Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Examination of the opportunities and challenges associated with using entrepreneurial solutions to address social problems. Course integrates management, evaluation, and analytical techniques to support the launch, operation, and expansion of social purpose organizations.
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EEE 643 - Emerging Enterprise Consulting Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Students work in consulting teams to assist small local firms and entrepreneurs. Problems are isolated and solutions are then developed and implemented. A team consultant’s report is then prepared.
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EEE 644 - Dilemmas and Debates in Entrepreneurship Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Double Numbered with: EEE 444
Designed around a series of critical dilemmas confronted by entrepreneurs when creating and growing a venture. Entrepreneurs explore with students the issues surrounding these dilemmas in a structured format. Additional work required of graduate students.
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EEE 652 - International Entrepreneurship Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Crosslisted with: INB 652
Double Numbered with: EEE 452
A fusion of two areas of study: global business and entrepreneurship. The theories, concepts, and tools of international business are discussed from the perspective of the entrepreneur. Additional work required of graduate students.
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EEE 653 - LaunchPad LaunchPad
3 credit(s) At least 1x fall or spring
Double Numbered with: EEE 453
As the name implies, the course is meant to take your existing student business to the next level and provide you with the tools needed to grow and sustain the business. While this is not a typical or traditional University course, you will be challenged in ways you probably have not been challenged as a student. Additional work and rigor required for graduate students.
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EEE 670 - Experience Credit Martin J. Whitman School of Management
1-6 credit(s) Every semester
Participation in a discipline or subject related experience. Student must be evaluated by written or oral reports or an examination. Permission in advance with the consent of the department chairperson, instructor, and dean. Limited to those in good academic standing.
Repeatable
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EEE 675 - Entrepreneurial Family Business Management Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Double Numbered with: EEE 375
Examines family business issues, such as managing relationships, communication and conflict, ownership and governance, strategy, and succession. Focus is entrepreneurial management of family firms, including maintaining an entrepreneurial spirit throughout the firm and across generations. Additional work required of graduate students.
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EEE 676 - Advanced Topics in Family Business Management Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Double Numbered with: EEE 476
Covers advanced topics in family business management, such as taxation, establishment of trusts and estates, legal transfer of ownership, legal forms and valuation. Additional work required of graduate students.
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EEE 682 - Entrepreneurial Marketing Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Double Numbered with: EEE 382
The interface between entrepreneurship and marketing, including both the role of entrepreneurial thinking in marketing practice, and the marketing issues in new ventures. Exploration of emerging marketing forms, including guerilla, viral, and buzz marketing. Additional work required of graduate students.
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EEE 900 - Selected Topics Martin J. Whitman School of Management
1-6 credit(s) Irregularly
Exploration of a topic (to be determined) not covered by the standard curriculum but of interest to faculty and students in a particular semester.
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EEE 930 - Theoretical Foundations of Entrepreneurship Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
History, direction, and substance of developments in the field of entrepreneurship. Advanced topics related to theoretical foundations and the advancement of research within the field. Admission to doctoral program in the School of Management is required.
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EEE 932 - Contemporary Entrepreneurship Research Martin J. Whitman School of Management
3 credit(s) Irregularly
A broad survey of major topics in contemporary entrepreneurship research. Covers the primary theoretical underpinnings of the field and to important entrepreneurship topics.
Finance
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FIN 600 - Selected Topics Martin J. Whitman School of Management
1-6 credit(s) Irregularly
Exploration of a topic (to be determined) not covered by the standard curriculum but of interest to faculty and students in a particular semester.
Repeatable
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FIN 607 - Bank Management Martin J. Whitman School of Management
1.5 credit(s) At least 1x fall or spring
This course will describe how a bank operates and the unique set of financial statements and terms that are specific to the banking industry.
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FIN 629 - Blockchain: Foundation and Applications Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Crosslisted with: CIS 629
Cryptocurrency Principles, Blockchain Foundation, Peer to Peer Networks, Distributed Ledgers and Blockchain Programming. Programming-oriented topics include Transactions, Smart contracts, Token applications, and Efficiency. Domain applications include Financial Intermediaries, Supply-chains and Other emerging areas. Basic programming/scripting skills (e.g., python or javascript) are required.
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FIN 651 - China’s Economy and Financial System Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Double Numbered with: FIN 451
The nature of China’s economic and financial environment. History and significance of China’s reforms. China’s economic relations and importance to global finance. Additional work required for graduate students.
PREREQ: No Prerequisites
Repeatable 1 time(s)
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FIN 652 - Working Capital Management Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Double Numbered with: FIN 452
Introduction to corporate financial decision-making related to daily operations, including balanced scorecard use, financial forecasting, management of current assets and liabilities, international issues, and use of information technology. Case studies are emphasized. Additional work required of graduate students.
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FIN 653 - New and Emerging Markets Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Crosslisted with: INB 653
Analysis of the business, economic, and financial environment of emerging markets. Portfolio investment analysis and corporate financial policy and strategies in emerging markets.
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FIN 654 - Financial Analytics Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
An introduction to methods and tools useful in decision-making in the financial industry, including: macroeconomic event studies, analysis of term structures, Morningstar equity data, style analysis, credit card receivables, trading analytics, execution algorithms, etc.
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FIN 657 - International Financial Management Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Crosslisted with: INB 657
Major financial decisions of international firms in context of special risks and opportunities. Foreign direct investment theory.
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FIN 659 - Introduction to Derivatives Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Double Numbered with: FIN 459
Pricing, market structure, hedging, trading strategies, arbitrage relationships, and applications to corporate securities for options and futures contracts, swaps, and other derivative instruments. Additional work required of graduate students.
PREREQ: MBC 633
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FIN 660 - Fixed Income Securities Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Pricing, market structure, hedging, trading strategies for fixed income derivative securities like swaps, swaptions, caplets, floorlets, and credit risk derivative instruments.
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FIN 664 - Institutional Trading Martin J. Whitman School of Management
3 credit(s) Irregularly
Double Numbered with: FIN 464
The course focuses on the practical aspects and costs of trading, and will facilitate an understanding of the trading problem, including order types, order routing processes and latest developments in securities markets and regulations. Additional work required of graduate students.
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FIN 665 - The Securities Market Martin J. Whitman School of Management
3 credit(s) Irregularly
Double Numbered with: FIN 465
Role and nature of securities markets in our economy and the needs they serve. Market concept; criteria for studying the effectiveness of securities markets.
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FIN 666 - Value Investing Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Double Numbered with: FIN 466
The fundamentals of value investing through the analysis of public corporate businesses and the securities and credit instruments they issue. Investment vs. speculation. Real world cases and applications. Additional work required of graduate students.
PREREQ: MBC 633 OR (MBC 627 AND MBC 628 )
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FIN 668 - Seminar in Finance Martin J. Whitman School of Management
3 credit(s) Irregularly
Double Numbered with: FIN 468
Specialized work for advanced students on particular phase or topic in finance. Reading, reports, and thesis.
PREREQ: MBC 633 , ECN 601
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FIN 669 - Distress Investing Martin J. Whitman School of Management
3 credit(s) Only during the summer
Double Numbered with: FIN 469
The course prepares you to understand, analyze and evaluate investments in the securities of companies in financial distress. Uses a practical approach to learning as well as hands on experience analyzing actual special situations.
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FIN 673 - Control Investing Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Double Numbered with: FIN 473
What control investors do and how they do it: friendly and hostile takeovers, leveraged buyouts and other contests for control are covered.
PREREQ: FIN 666
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FIN 741 - Risk Management: Credit Risk Martin J. Whitman School of Management
1.5 credit(s) Irregularly
Quantitative models dealing with default risk. Credit risk models, credit derivative markets, credit default swaps and linked notes, credit spread options, basket default swaps.
PREREQ: MBC 633 AND MBC 638
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FIN 742 - Risk Management: Operational Risk Martin J. Whitman School of Management
1.5 credit(s) Irregularly
Evaluation and management of operational risk in a banking/financial institution environment. Regulatory risk and capital requirements. Theoretical and practical aspects of operational risk models.
PREREQ: MBC 627 , MBC 628 , MBC 631 , AND MBC 638
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FIN 751 - Corporate Financial Policy & Strategy Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Advanced issues in corporate investment decisions, dividend and debt policy, corporate restructuring, risk management, and corporate governance.
PREREQ: ECN 604 , MBC 633 , AND MBC 638
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FIN 756 - Investment Analysis Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
For students desiring preparation for professional investment work. Detailed analysis of individual securities and application of analytical methods to portfolio management.
PREREQ: MBC 633 , MBC 638
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FIN 758 - Portfolio Analysis and Theory Martin J. Whitman School of Management
3 credit(s) Irregularly
Practical as well as theoretical problems of modern portfolio selection techniques and analysis. Independent, empirical work by the student and important macro implications of portfolio selection.
PREREQ: FIN 756 , MAS 766 /ISM 743
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FIN 761 - Financial Modeling Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Build models for financial statement analysis, valuation, capital budgeting, capital structure, portfolio selection, interest rate risk, option valuation, and other areas of finance using a computer tool such as Microsoft Excel.
PREREQ: FIN 751 OR FIN 756
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FIN 827 - Corporate Financing Transactions Martin J. Whitman School of Management
1.5-2 credit(s) At least 1x fall or spring
This course combines diverse aspects of business and law education in a transaction-based setting. It guides students through a syndicated commercial loan, including the structuring, negotiation, pricing, and documentation.
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FIN 855 - Financial Management Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Theory of financial decision making, consumption and investment decisions. Selected problems of application of corporate policy including capital budgeting under uncertainty, leasing, corporate growth, mergers, liquidation, and reorganization. Theoretical and empirical aspects of valuation.
PREREQ: FIN 751 , MAS 766
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FIN 960 - Grad Seminar in Finance Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Readings, discussions, and reports for doctoral candidates.
Repeatable
International Business
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INB 651 - Management in a Cross-cultural Environment Martin J. Whitman School of Management
3 credit(s) Irregularly
Factors that have an impact on managerial effectiveness in an international organization: language, religion, values and attitudes, educational structure, social organization, technology, political climate, and legal environment. Additional work required of graduate students.
PREREQ: SOM 354
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INB 652 - International Entrepreneurship Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Crosslisted with: EEE 652
Double Numbered with: INB 452
A fusion of two areas of study: global business and entrepreneurship. The theories, concepts, and tools of international business are discussed from the perspective of the entrepreneur. Additional work required of graduate students.
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INB 653 - New and Emerging Markets Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Crosslisted with: FIN 653
Analysis of the business, economic, and financial environment of emerging markets. Portfolio investment analysis and corporate financial policy and strategies in emerging markets.
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INB 657 - International Financial Management Martin J. Whitman School of Management
3 credit(s) Irregularly
Crosslisted with: FIN 657
Major financial decisions of international firms in context of special risks and opportunities. Foreign direct investment theory.
PREREQ: MBC 633
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INB 677 - International Reporting and Analysis Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Crosslisted with: ACC 677
The implications of differences in international financial reporting practices for financial analysis and decision making. Foreign currency translation, mergers and acquisitions, transfer pricing, taxation, derivatives, and risk management.
PREREQ: MBC 631
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INB 759 - The Law of Global Business Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Crosslisted with: LPP 759
The legal environment of international business: the framework of international law and organizations influencing the transactions of international business. Topics include the international law, international contracts, customs, and world trade law.
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INB 769 - International Business Management Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Strategic decision-making in the international environment. Critical factors in growth and stability, profitability, market share, and return on investment. Relationship between the enterprise and its legal, economic, political, and cultural environments.
Independent Study Degree Program
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ISM 615 - Microeconomics Martin J. Whitman School of Management
3 credit(s) Every semester
Law and Public Policy
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LPP 755 - Law of Business Organizations Martin J. Whitman School of Management
3 credit(s) Irregularly
Double Numbered with: LPP 455
Legal aspects of organizations formed to carry on business enterprises: agencies, partnerships, and corporations.
PREREQ: LPP 255 OR MBC 643
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LPP 756 - Land Development Law Martin J. Whitman School of Management
3 credit(s) Irregularly
Double Numbered with: LPP 456
Regulations pertaining to land development. Nuisances, eminent domain, regulatory takings, zoning, growth, management controls, environmental impact analysis, and protection of sensitive land areas.
PREREQ: LPP 255 OR MBC 643
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LPP 757 - Law of Commercial Transactions Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Double Numbered with: LPP 457
Legal aspects of commercial transactions. Contracts, sale of goods, commercial paper, and secured transactions.
PREREQ: LPP 255 OR MBC 643
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LPP 758 - Environmental Law and Public Policy Martin J. Whitman School of Management
3 credit(s) Irregularly
Double Numbered with: LPP 458
Range of environmental problems from a legal and public policy viewpoint: air, water, and toxics pollution; solid and hazardous waste; and environmental planning.
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LPP 759 - The Law of Global Business Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Crosslisted with: INB 759
The legal environment of international business: the framework of international law and organizations influencing the transactions of international business. Topics include the international law, international contracts, customs, and world trade law.
PREREQ: LPP 255 AND SCM 265
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LPP 765 - Social Influences On Business Martin J. Whitman School of Management
3 credit(s) Irregularly
Various environmental factors that control and enhance the conduct of business. Nature, function, impact, and development of such factors. Matters of current interest.
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LPP 766 - Seminar in Business-Government Relations Martin J. Whitman School of Management
3 credit(s) Irregularly
Topics in business-government relations, including regulation of competition, trade practices, securities, communications, utilities, and employment. Joint business-government ventures. Governmental promotion of business activity. Government purchasing and contracting.
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LPP 767 - Management and Ethics Martin J. Whitman School of Management
3 credit(s) Irregularly
Double Numbered with: LPP 467
Ethical dilemmas encountered by managers of organizations. Individual ethical responsibility versus role responsibility. Pressures within organizations to violate ethical duties. How an organization can be managed so that employees can deal effectively with ethical dilemmas. Extra work required of graduate students.
Marketing Management
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MAR 600 - Selected Topics Martin J. Whitman School of Management
1-6 credit(s) Irregularly
Exploration of a topic (to be determined) not covered by the standard curriculum but of interest to faculty and students in a particular semester.
Repeatable
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MAR 652 - Pricing Strategies for Products and Services Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Double Numbered with: MAR 452
Focuses on process of pricing decisions for products and services. Builds on conceptual foundations of economic and psychological theories of pricing, principles of optimal pricing decisions, strategies and techniques, analytical tools, and data sources. Additional work required for graduate students.
PREREQ: MAR 636, MBC 638
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MAR 653 - Marketing Analytics Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Double Numbered with: MAR 453
The course will focus on three aspects of analytical marketing: survey research, managing and synthesizing data from multiple sources, and data analysis and decision making, including regression analysis, choice modeling and classification, principal component analysis, and both cluster and conjoint analysis. Additional work for graduate students.
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MAR 655 - Customer Relationship Management with Systems Applications and Products Martin J. Whitman School of Management
3 credit(s)
Crosslisted with: MIS 655 , SCM 655
Integration of marketing, supply-chain and technology management aspects of customer relationship management. Operational, analytical and collaborative processes supported by SAP’s integrated software. Actual use of SAP software, including Business Data Warehouse, with best-practice processes.
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MAR 721 - Marketing and the Internet Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
The course focuses on how traditional marketing approaches have to be modified to take advantage of the reach and capabilities of the internet, from understanding customer needs to after sales customer services.
PREREQ: (MBC 603 AND MBC 604 ) OR MBC 636
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MAR 741 - Marketing Community and Public Service Agencies Martin J. Whitman School of Management
3 credit(s) Irregularly
Design, implementation, and control of marketing programs for community and public service agencies: performing arts, health care, urban planning, police, educational, scientific, and technical organizations
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MAR 745 - Strategic Brand Management Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Concepts and tools acquired from various marketing courses to develop analytical and decision-making skills for planning and implementing a marketing strategy from the brand manager’s point of view.
PREREQ: MBC 604 OR MBC 636
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MAR 751 - Environmental Influences on Innovation Martin J. Whitman School of Management
3 credit(s) Irregularly
Major environmental forces that shape innovation policy from a technology, market, international, economic, social, and political-legal perspective. Managerial response to environmental forces.
PREREQ: MBC 636
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MAR 752 - Introduction to Innovation Management Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
The process of converting ideas, technology, and customer needs into new products, services, and processes. Environmental and organizational influences on the innovation process.
PREREQ: MBC 636
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MAR 753 - Marketing Channel Management Martin J. Whitman School of Management
3 credit(s) Irregularly
Marketing channels as both economic and social systems. Channel change and evolution, channel membership, structural and functional relationships, interorganizational behavior, and channel information management.
PREREQ: MBC 636
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