Martin J. Whitman School of Management
Accounting
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ACC 151 - Introduction to Financial Accounting Martin J. Whitman School of Management
4 credit(s) Every semester
Financial accounting concepts that aid entrepreneurs, managers, investors, and creditors in planning, operating, and analyzing a business. Emphasis is on interpretation of financial statements.
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ACC 201 - Essentials of Accounting Martin J. Whitman School of Management
3 credit(s) Every semester
Introduction for non-Whitman students to financial and managerial accounting and reporting concepts used by entrepreneurs and managers in planning and decision making.
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ACC 252 - Intro to Managerial Acc Martin J. Whitman School of Management
3 credit(s) Every semester
Introduction to the role of accounting information systems in measuring performance, influencing employee behavior, and facilitating planning decisions such as what products and services to offer, in which markets, and at what prices.
PREREQ: ACC 151
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ACC 356 - Intermediate Financial Accounting I Martin J. Whitman School of Management
3 credit(s) Every semester
Double Numbered with: ACC 601
Accounting concepts and standards. Topics include: accounting cycle; income determination; financial statements; measurement and valuation of assets including cash, investments, receivables, inventory, property, plant, and equipment, and intangibles. Additional work required of graduate students.
PREREQ: ACC 252
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ACC 357 - Intermediate Financial Accounting II Martin J. Whitman School of Management
3 credit(s) Every semester
Double Numbered with: ACC 602
Accounting concepts and standards. Topics include: accounting cycle, financial reporting, financial statement analysis, cash flows, income tax allocation, measurement and valuation of liabilities; equity, leases, and pensions. Additional work required of graduate students.
PREREQ: ACC 356
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ACC 363 - Cost Analysis & Control Martin J. Whitman School of Management
3 credit(s) Every semester
Double Numbered with: ACC 621
In-depth examination of costing products and services, and using cost information in planning and control decisions. Pricing, budgeting, standards, strategic cost systems, just-in-time/backflushing costing, and activity-based costing. Additional work required of graduate students. Junior standing or graduate status.
PREREQ: ACC 252
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ACC 385 - Principles of Taxation Martin J. Whitman School of Management
3 credit(s) Every semester
Double Numbered with: ACC 685
Tax planning and taxation of business transactions, such as basis, gains, losses, nontaxable exchanges, depreciation, amortization, other business deductions, and tax credits. Research and communication skills. Extra work required of graduate students.
PREREQ: ACC 252
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ACC 476 - Auditing Theory/Practice Martin J. Whitman School of Management
3 credit(s) Every semester
Double Numbered with: ACC 726
Audit practice and reporting on financial statements. Audit standards, the demand for auditing, and regulatory, legal, and ethical influences on auditors. Audit objectives, evidence, control environment, and risk assessments. Case studies and problems. Extra work required of graduate students.
PREREQ: ACC 357
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ACC 477 - Advanced Financial Accounting Martin J. Whitman School of Management
3 credit(s) Every semester
Double Numbered with: ACC 756
Accounting and reporting for business combinations, foreign currency transactions, derivatives, and governmental entities. Extra work required of graduate students.
PREREQ: ACC 357 OR 602
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ACC 481 - Taxation of Business Entities Martin J. Whitman School of Management
3 credit(s) Irregularly
Double Numbered with: ACC 777
Federal taxation of the formation, operation, liquidation, and reorganization of partnerships, subchapter C, subchapter S, and limited liability corporations. Federal taxation of partners and shareholders. Extra work required of graduate students.
PREREQ: ACC 385 OR 685
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ACC 499 - Honors Capstone Project Martin J. Whitman School of Management
1-3 credit(s) Every semester
Completion of an Honors Capstone Project under the supervision of a faculty member.
Repeatable 2 time(s), 3 credits maximum
Business Administration
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BUA 200 - Selected Topics Martin J. Whitman School of Management
1-6 credit(s) Irregularly
Exploration of a topic (to be determined) not covered by the standard curriculum but of interest to faculty and students in a particular semester.
Repeatable
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BUA 201 - Business Essentials I Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Business fundamentals taught through the operation of a fictional company. Multiple professors teach how the principles of accounting, finance, management, entrepreneurship, marketing, supply chain, retail and law
work together within the business.
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BUA 202 - Business Essentials II Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Advanced business fundamentals taught through the operation of a fictional company. Multiple professors teach how accounting, finance, management, entrepreneurship, marketing, supply chain, retail and law work together for a
deeper understanding of the business.
PREREQ: BUA 201
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BUA 470 - Experience Credit Martin J. Whitman School of Management
1-6 credit(s) Irregularly
Participation in a discipline- or subject-related experience. Students must be evaluated by written or oral reports or an examination. Limited to those in good academic standing.
Repeatable
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BUA 480 - International Course Martin J. Whitman School of Management
1-12 credit(s) Irregularly
Offered through SUAbroad by educational institution outside the United States. Student registers for the course at the foreign institution and is graded according to that institution’s practice. SUAbroad works with the S.U. academic department to assign the appropriate course level, title, and grade for the student’s transcript.
Repeatable
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BUA 490 - Independent Study Martin J. Whitman School of Management
1-6 credit(s) Irregularly
Exploration of a problem, or problems, in depth. Individual independent study upon a plan submitted by the student. Admission by consent of supervising instructor(s) and the department.
Repeatable
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BUA 499 - Honors Capstone Project Martin J. Whitman School of Management
1-3 credit(s) Upon sufficient interest
Completion of an Honors Capstone Project under the supervision of a faculty member.
Repeatable 2 time(s), 3 credits maximum
Entrepreneurship and Emerging Enterprises
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EEE 110 - Discovering the Entrepreneur Within Martin J. Whitman School of Management
1 credit(s) Every semester
Self-exploration of issues surrounding creativity, innovation, and entrepreneurship (CIE) as they apply in all facets of life. Students apply their creative potential in various contexts, including a community-based social entrepreneurship project. Students must be enrolled in the Creativity, Innovation, and Entrepreneurship Learning Community.
Repeatable 2 time(s), 3 credits maximum
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EEE 200 - Selected Topics Martin J. Whitman School of Management
1-6 credit(s) Irregularly
Exploration of a topic (to be determined) not covered by the standard curriculum but of interest to faculty and students in a particular semester.
Repeatable
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EEE 370 - Introduction to Entrepreneurship and Emerging Enterprises Martin J. Whitman School of Management
3 credit(s) Every semester
Course focuses on what it takes to start, grow, and sustain new ventures. Topics include: understanding entrepreneurs and their teams, evaluating opportunities, creating a venture plan, securing resources. Readings and guest lecturers emphasized.
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EEE 375 - Entrepreneurial Family Business Management Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Examines family business issues, such as managing relationships, communication and conflict, ownership and governance, strategy, and succession. Focus is entrepreneurial management of family firms, including maintaining an entrepreneurial spirit throughout the firm and across generations.
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EEE 378 - Imagination, Entrepreneurship and Creative Problem Solving Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Creativity and ideation as they relate to entrepreneurship. Perspectives on opportunity discovery and assessment are examined. Theoretical and conceptual foundations for the application of creativity to business problem solving are investigated.
PREREQ: EEE 370
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EEE 382 - Entrepreneurial Marketing Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Double Numbered with: EEE 682
The interface between entrepreneurship and marketing, including both the role of entrepreneurial thinking in marketing practice, and the marketing issues in new ventures. Exploration of emerging marketing forms, including guerilla, viral, and buzz marketing. Additional work required of graduate students.
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EEE 400 - Selected Topics Martin J. Whitman School of Management
1-6 credit(s)
Exploration of a topic (to be determined) not covered by the standard curriculum but of interest to faculty and students in a particular semester.
Repeatable
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EEE 420 - Corporate Entrepreneurship Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Double Numbered with: EEE 621
Examination of the application of entrepreneurship concepts and behaviors within established organizations, assessment of factors contributing to a company’s entrepreneurial orientation, and identification of ways to foster higher levels of entrepreneurship within firms.
PREREQ: EEE 370
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EEE 439 - Entrepreneurship and Digital Commerce Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
The role of emerging digital technologies and the internet in creating entrepreneurial opportunities.
PREREQ: EEE 370
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EEE 440 - Social Entrepreneurship in Action Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Opportunities and challenges associated with using entrepreneurial solutions to address social problems. Applications include analyzing, launching, and operating social purpose organizations.
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EEE 442 - Emerging Enterprise Law Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Law as regulator of emerging enterprises: formation, financing, siting the enterprise, intellectual property, debtor-creditor relations, global markets. Law as opportunity: in emerging fields such as pollution prevention, sustainable development, and international treaties.
PREREQ: LPP 255
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EEE 443 - Emerging Enterprise Consulting Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Students nearing the completion of their studies work in consulting teams to assist local small firms and entrepreneurs. Problems are isolated and solutions are then developed and implemented. A team consultant’s report is then prepared.
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EEE 444 - Dilemmas and Debates in Entrepreneurship Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Double Numbered with: EEE 644
Designed around a series of critical dilemmas confronted by entrepreneurs when creating and growing a venture. Entrepreneurs explore with students the issues surrounding these dilemmas in a structured format. Additional work required of graduate students.
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EEE 446 - Minority and Woman’s Entrepreneurship: Race, Gender, and Entrepreneurial Opportunity Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Topics covered include: race, gender, and ethnicity as factors that impact entrepreneurship. The theoretical underpinnings of minority and women’s entrepreneurship and their opportunities, challenges, and strategies to venture formation.
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EEE 450 - Sustainable Enterprise Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Economic, social, and environmental dimensions of sustainability and their interdependence. Influences on organizations to adopt sustainable approaches to operations and activities. Tools to promote and validate organizational sustainability. Transdisciplinary emphasis.
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EEE 451 - Finance for Emerging Enterprises Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
A hands-on case course on raising and managing working capital in the emerging enterprise. Topics include: factoring, venture capital, receivables and payables management, planning for sustainable growth, etc. Course requires use of computer spreadsheets.
PREREQ: EEE 370
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EEE 452 - International Entrepreneurship Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Crosslisted with: INB 452
Double Numbered with: EEE 652
A fusion of two areas of study: global business and entrepreneurship. The theories, concepts, and tools of international business are discussed from the perspective of the entrepreneur. Additional work required of graduate students.
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EEE 457 - Strategic and Entrepreneurial Management Martin J. Whitman School of Management
3 credit(s) Every semester
The capstone integrative experience for management majors culminating in the development of a comprehensive plan for a new business venture or a nonprofit organization.
PREREQ: SCM 265
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EEE 458 - Business Plan Laboratory Martin J. Whitman School of Management
1 credit(s) Every semester
Applied discussions regarding research, data collection, analysis, debate, insight, and writing skills required to create quality plans for original new venture concepts. Attention is devoted to business plan logic, structure and audiences.
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EEE 464 - Entrepreneurial Empowerment Martin J. Whitman School of Management
3 credit(s)
Double Numbered with: EEE 664
Hands-on course that introduces students to the South African context, township entrepreneurship, the basics of the consulting process, the Supporting Emerging Enterprise consulting model, and approaches to managerial issues in emerging enterprises. Offered in South Africa only.
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EEE 470 - Experience Credit Martin J. Whitman School of Management
1-6 credit(s) Irregularly
Participation in a discipline or subject related experience. Student must be evaluated by written or oral reports or an examination. Permission in advance with the consent of the department chairperson, instructor, and dean. Limited to those in good academic standing.
Repeatable
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EEE 499 - Honors Capstone Project Martin J. Whitman School of Management
1-3 credit(s) Upon sufficient interest
Completion of an Honors Capstone Project under the supervision of a faculty member.
Repeatable 2 time(s), 3 credits maximum
Finance
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FIN 256 - Corporation Finance Martin J. Whitman School of Management
3 credit(s) Every semester
Principles and foundations of finance: time value of money, capital budgeting techniques, uncertainty and the risk/return trade-off, security market efficiency, cost of capital. Students may not receive credit for both FIN 256 and FIN 301.
PREREQ: ECN 203 OR (ECN 101 AND ECN 102 ) AND (MAS 261 OR MAT 122 OR MAT 221 )
COREQ: MAR 255 AND SCM 265 AND ACC 252
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FIN 301 - Essentials of Finance Martin J. Whitman School of Management
3 credit(s) Every semester
Introduction to basics of finance: time value of money, capital budgeting techniques, uncertainty and the risk/return trade-off, security market efficiency, cost of capital. Students may not receive credit for both FIN 301 and FIN 256.
PREREQ: ACC 151 OR ACC 201
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FIN 345 - Financial Management Martin J. Whitman School of Management
3 credit(s) Every semester
Problems and procedures of financial management encountered in normal operations of a corporation. Planning and controlling working capital needs. Capital budgeting. Financial capital needs. Dividend and expansion policies.
PREREQ: FIN 256 OR FIN 301
COREQ: MAS 362
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FIN 346 - Investments Martin J. Whitman School of Management
3 credit(s) Every semester
Analytical framework for investment decision making. Principles and techniques of analyzing industries and companies, managing specific portfolios.
PREREQ: FIN 256 OR FIN 301
COREQ: MAS 362
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FIN 355 - Money & Banking Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
General principles: organization and control of the banking system, commercial bank functions and operations, organization and operation of the Federal Reserve System, and monetary theory and policy.
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FIN 378 - Financial Planning Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Introduction to financial planning concepts, including analysis of personal financial statements, tax planning, credit management, retirement planning, estate planning, and insurance planning.
PREREQ: FIN 256 OR FIN 301
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FIN 400 - Selected Topics Martin J. Whitman School of Management
1-6 credit(s) Irregularly
Exploration of a topic (to be determined) not covered by the standard curriculum but of interest to faculty and students in a particular semester.
Repeatable
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FIN 453 - New and Emerging Markets Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Crosslisted with: INB 453
Analysis of the business, economic, and financial environment of emerging markets. Portfolio investment and corporate finance in emerging markets.
PREREQ: FIN 256 OR FIN 301
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FIN 457 - Internatl Financial Manag Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Exchange rate, determination and forecasting, currency exposure management, international capital budgeting, cost of capital, international financial markets, currency based derivative markets, international taxation, and banking. Foreign direct investment and theory of the multinational enterprise.
PREREQ: FIN 256 OR FIN 301
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FIN 458 - Fin Instns/Portfolio Mgmt Martin J. Whitman School of Management
3 credit(s) Irregularly
Goals, practices, and problems of various investing institutions. Modern portfolio theories and techniques.
PREREQ: FIN 346
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FIN 459 - Introduction to Derivatives Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Double Numbered with: FIN 659
Pricing, market structure, hedging, trading strategies, arbitrage relationships, and applications to corporate securities for options and futures contracts, swaps, and other derivative instruments. Additional work required of graduate students.
PREREQ: FIN 256 OR FIN 301
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FIN 461 - Financial Modeling Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Build models for financial statement analysis, valuation, capital budgeting, capital structure, portfolio selection, interest rate risk, option valuation, and other areas of finance using a computer tool such as Microsoft Excel.
PREREQ: FIN 345 AND FIN 346
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FIN 463 - Model Building for Investment Banking, Equity Research, and Credit Analysis Martin J. Whitman School of Management
3 credit(s) Only during the summer
PREREQ: ACC 356
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FIN 464 - Institutional Trading Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Double Numbered with: FIN 664
The course focuses on the practical aspects and costs of trading, and will facilitate an understanding of the trading problem, including order types, order routing processes and latest developments in securities markets and regulations. Additional work required of graduate students.
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FIN 465 - The Securities Market Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Double Numbered with: FIN 665
Role and nature of securities markets in our economy and the needs they serve. Market concept; criteria for studying the effectiveness of securities markets.
PREREQ: (FIN 256 OR FIN 301 ) AND MAS 362
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FIN 466 - Value Investing Martin J. Whitman School of Management
3 credit(s) Every semester
Double Numbered with: FIN 666
The fundamentals of value investing through the analysis of public corporate businesses and the securities and credit instruments they issue. Investment vs. speculation. Real world cases and applications. Additional work required of graduate students.
PREREQ: FIN 256 OR FIN 301
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FIN 468 - Seminar in Finance Martin J. Whitman School of Management
3 credit(s) Irregularly
Double Numbered with: FIN 668
Specialized work for advanced students on particular phase or topic in finance. Reading, reports, and thesis.
PREREQ: FIN 256 OR FIN 301
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FIN 469 - Distress Investing Martin J. Whitman School of Management
3 credit(s) Only during the summer
Double Numbered with: FIN 669
The course prepares you to understand, analyze and evaluate investments in the securities of companies in financial distress. Uses a practical approach to learning as well as hands on experience analyzing actual special situations.
PREREQ: FIN 256 OR FIN 301
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FIN 471 - Financial Instit & Mkts Martin J. Whitman School of Management
3 credit(s) Irregularly
Commercial banks, savings institutions, credit unions, finance companies, investment companies, securities firms, pension funds, insurance companies, bank regulations, bank-off balance sheet activities, interest rate and exchange rate determination, interest rate management in financial institutions, financial markets and instruments, international banking.
PREREQ: FIN 256 OR FIN 301
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FIN 472 - Case Studies in Real Estate Investment and Finance Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Crosslisted with: RES 472
Double Numbered with: FIN 672
The course examines different areas of the real estate market. Analysis of the real estate space market, the real estate capital markets, cash flow analysis and different financing techniques, with examples in different property types. Additional work required of graduate students.
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FIN 473 - Control Investing Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Double Numbered with: FIN 673
What control investors do and how they do it: friendly and hostile takeovers, leveraged buyouts and other contests for control are covered.
PREREQ: FIN 466
International Business
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INB 366 - Economic Policies of the European Union Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Crosslisted with: ECN 366
Offered only in Strasbourg. European economy, with central focus on economic principles underlying decisions to create and extend scope of European Community and on economic policies EU has followed since creation.
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INB 444 - Culture, Business and Political Economics in East Asia Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Crosslisted with: HST 444 , IRP 444 , PSC 444
Offered only in Hong Kong. Examines the historical and contemporary forces that shape the cultural, social and economic institutions in East Asia and how these institutions affect one another.
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INB 452 - International Entrepreneurship Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Crosslisted with: EEE 452
Double Numbered with: INB 652
A fusion of two areas of study: global business and entrepreneurship. The theories, concepts, and tools of international business are discussed from the perspective of the entrepreneur. Additional work required of graduate students.
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INB 453 - New and Emerging Markets Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Crosslisted with: FIN 453
Analysis of the business, economic, and financial environment of emerging markets. Portfolio investment and corporate finance in emerging markets.
PREREQ: FIN 256 OR FIN 301
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INB 470 - Experience Credit Martin J. Whitman School of Management
1-6 credit(s)
Participation in a discipline or subject related experience. Student must be evaluated by written or oral reports or an examination. Permission in advance with the consent of the department chairperson, instructor, and dean. Limited to those in good academic standing.
Repeatable
Law and Public Policy
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LPP 255 - Introduction to the Legal System Martin J. Whitman School of Management
3 credit(s) Every semester
The legal system and public policy issues emphasizing the impact of the legal environment on management decision making. Includes ethics and international topics. Development of analytical and communication skills.
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LPP 300 - Selected Topics Martin J. Whitman School of Management
1-6 credit(s) Irregularly
Exploration of a topic (to be determined) not covered by the standard curriculum but of interest to faculty and students in a particular semester.
Repeatable
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LPP 455 - Law of Business Organizations Martin J. Whitman School of Management
3 credit(s) Irregularly
Double Numbered with: LPP 755
Legal aspects of organizations formed to carry on business enterprises: agencies, partnerships, and corporations.
PREREQ: LPP 255 OR MBC 629 OR 643
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LPP 456 - Land Development Law Martin J. Whitman School of Management
3 credit(s) Irregularly
Double Numbered with: LPP 756
Regulations pertaining to land development. Nuisances, eminent domain, regulatory takings, zoning, growth, management controls, environmental impact analysis, and protection of sensitive land areas.
PREREQ: LPP 255 OR MBC 629 OR 643
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LPP 457 - Law of Commercial Transactions Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Double Numbered with: LPP 757
Legal aspects of commercial transactions. Contracts, sale of goods, commercial paper, and secured transactions.
PREREQ: LPP 255 OR MBC 629 OR 643
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LPP 458 - Environmental Law and Public Policy Martin J. Whitman School of Management
3 credit(s) Irregularly
Double Numbered with: LPP 758
Range of environmental problems from a legal and public policy viewpoint: air, water, and toxics pollution; solid and hazardous waste; and environmental planning.
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LPP 459 - The Law of Global Business Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Crosslisted with: SCM 459
The legal environment of international business: the framework of international law influencing international business. Topics include the international law and organizations, international contracts, carrier liability, customs, and world trade law.
PREREQ: LPP 255 AND SCM 265
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LPP 464 - Employment Law Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
The law of the employment relationship: employment-at-will, noncompete and nondisclosure covenants, equal employment opportunity legislation, labor relations and protective employment legislation.
PREREQ: LPP 255
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LPP 465 - Business and Contemporary Society Martin J. Whitman School of Management
3 credit(s) Irregularly
Role of business in contemporary society. Relations of the private and public sectors. Techniques available to business to contribute to the solution of social problems.
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LPP 467 - Management and Ethics Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Double Numbered with: LPP 767
Ethical dilemmas encountered by managers of organizations. Individual ethical responsibility versus role responsibility. Pressures within organizations to violate ethical duties. How an organization can be managed so that employees can deal effectively with ethical dilemmas. Extra work required of graduate students.
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LPP 499 - Honors Capstone Project Martin J. Whitman School of Management
1-3 credit(s) Every semester
Completion of an Honors Capstone Project under the supervision of a faculty member.
Repeatable 2 time(s), 3 credits maximum
Marketing Management
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MAR 255 - Principles of Marketing Martin J. Whitman School of Management
3 credit(s) Every semester
Marketing as a major business function and social process. Analysis of market forces. Marketing opportunities. Determination of price, product, distribution, promotion, and organization policies required to control and fulfill planned marketing programs.
PREREQ: ECN 203 AND (MAS 261 OR MAT 122 OR MAT 221 )
COREQ: FIN 256 AND SCM 265
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MAR 301 - Essentials of Marketing Martin J. Whitman School of Management
3 credit(s) Every semester
Exploration for non-Whitman students of the principles of marketing as a major business function and social process. Analysis of marketing forces. Marketing opportunities. Determination of price, product, distribution , promotion and organizational policies required.
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MAR 307 - Sales and Strategic Partnerships Martin J. Whitman School of Management
3 credit(s) Every semester
Crosslisted with: RMT 307
Applications of sales theory, concepts, training and technology in the fields of professional personal selling and sales management.
PREREQ: MAR 255 OR MAR 301 OR RMT 301
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MAR 356 - Marketing Research Martin J. Whitman School of Management
3 credit(s) Every semester
Application of various research methods to marketing. Planning, design, execution, and interpretation of applied marketing research studies.
PREREQ: MAR 255 OR MAR 301
COREQ: MAS 362
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MAR 357 - Consumer Behavior Martin J. Whitman School of Management
3 credit(s) Every semester
Motivation, learning theory, perception, attitude theory, and social referents: how they affect consumer behavior. Consumer measurement and strategy assessment.
PREREQ: MAR 255 OR MAR 301
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MAR 378 - Industrial Marketing Martin J. Whitman School of Management
3 credit(s) Irregularly
Industrial market behavior and market segmentation. Planning and marketing research. Determination of price, product, distribution and promotion in the context of industrial marketing. Industrial marketing evaluation and control.
PREREQ: MAR 255 OR MAR 301
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MAR 400 - Selected Topics Martin J. Whitman School of Management
1-6 credit(s) Irregularly
Exploration of a topic (to be determined) not covered by the standard curriculum but of interest to faculty and students in a particular semester.
Repeatable
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MAR 401 - Electronic Retailing and Marketing Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Crosslisted with: RMT 457
Overview of current e-tailing practices in business to consumer marketplace. Internet technology and capabilities.
PREREQ: MAR 255 OR 301
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MAR 407 - Sales Management in B2B Markets Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
This course covers managing a sales force and a firm’s selling effort. Topics include strategic planning, designing and developing a sales force, managing major accounts , sales marketing alignment and how sales people create value.
PREREQ: MAR 255 OR MAR 301
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MAR 444 - New Product Management Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
The product innovation process. Learning how managers can best use models and analytical tools to improve decision-making in the development, launch, and management of new products.
PREREQ: MAR 255 OR MAR 301
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MAR 445 - Brand Management Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Concepts and tools essential for performing the role of a brand manager in a dynamic and competitive market. Coordinating marketing activities to achieve a profitable and sustainable market position of the brand.
PREREQ: MAR 255 OR MAR 301
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MAR 455 - Marketing Communications Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Management of marketing communications. Topics include budgets, planning campaigns, controlling impact and coordinating information flows.
PREREQ: MAR 255 OR MAR 301
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MAR 456 - Global Marketing Strategy Martin J. Whitman School of Management
3 credit(s) Every semester
Building on concepts from previous marketing courses, this capstone course provides students both research and conceptual tools for understanding and making decisions about marketing strategy in the rapidly changing global environment.
PREREQ: MAR 255 OR MAR 301
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MAR 499 - Honors Capstone Project Martin J. Whitman School of Management
1-3 credit(s) Every semester
Completion of an Honors Capstone Project under the supervision of a faculty member.
Repeatable 2 time(s), 3 credits maximum
Managerial Statistics
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MAS 261 - Introductory Statistics for Management Martin J. Whitman School of Management
3 credit(s) Every semester
Basic statistical theory and data analysis methods. Describing data graphically and numerically. Probability distributions. Sampling. Statistical tests and intervals. Use of computer statistics programs. Emphasis on choice, limitations, and interpretation of methods for management use.
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MAS 362 - Decision Tools for Management Martin J. Whitman School of Management
3 credit(s) Every semester
Review of important statistical concepts. Mathematical models for management data emphasizing correct use and interpretation of results. Linear and logistic regression. Time series analysis. Model assumptions and limitations.
PREREQ: MAS 261 OR MAT 122 OR MAT 221
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MAS 423 - Introduction to Nonparametric Statistics Martin J. Whitman School of Management
3 credit(s) Irregularly
Selected nonparametric statistical methods; those requiring few assumptions about the population. Related aspects of probability theory, hypothesis formulation and testing, and estimation for population location, dispersion, and functional form.
PREREQ: MAS 362
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MAS 465 - Applied Sample Survey Methods Martin J. Whitman School of Management
3 credit(s) Irregularly
Survey methods applicable to management and other social science areas. Various sample designs: cost and accuracy, estimation for population location, dispersion, and functional form.
PREREQ: MAS 362
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MAS 466 - Data Mining for Managers Martin J. Whitman School of Management
3 credit(s) Irregularly
Statistical approach to data mining; regression, time series, and multivariate methods applied to management. Analysis of high frequency data, large data set; forecasting, classification; neural network methods; case examples.
PREREQ: MAS 362
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MAS 477 - Time Series Analysis and Forecasting Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Basic concepts applied to management. Discrete time-series analysis for forecasting and control. Selected statistical models. Regression analysis. ARIMA methods, econometric modeling. Forecasting and business planning. Evaluation of forecasts. Case studies.
PREREQ: MAS 362
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MAS 488 - Introduction to Causal Models Martin J. Whitman School of Management
3 credit(s) Irregularly
Analytical techniques for formulating and testing structural models with applications to management situations; path analysis; case examples.
PREREQ: MAS 362
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MAS 499 - Honors Capstone Project Martin J. Whitman School of Management
1-3 credit(s) Every semester
Completion of an Honors Capstone Project under the supervision of a faculty member.
Repeatable 2 time(s), 3 credits maximum
Management
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MGT 247 - Introduction to Strategic Management Martin J. Whitman School of Management
3 credit(s) Every semester
How a firm’s leadership structure guides the strategic management process. Topics covered include the role of the CEO and top management team, internal and external analysis and strategy formulation and implementation.
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