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May 19, 2024
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2017-2018 Undergraduate Course Catalog [ARCHIVED CATALOG]
Marketing Minor
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Return to: Martin J. Whitman School of Management
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Student Learning Outcomes
- Assess key company and customer factors and link them to marketing management decisions.
- Explain how a company select proper target customers and develop attractive value proposition for them.
- Create integrated action plans for product, pricing, promotion, and distribution strategies
- Adapt marketing decisions in response to competitive, regulatory, cultural, social, economic, and technological environments.
- Identify and develop creative solutions to marketing problems.
- Combine different analyses to make specific strategic marketing plans.
- Employ a systematic approach to analyzing current trends in marketing.
Additional Information
For information on declaring a minor in Whitman, click here .
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Return to: Martin J. Whitman School of Management
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