Advertising, BS

Contact:

James Tsao, Chair
318 Newhouse 3, 315-443-7362

Faculty

Beth Egan, Amy P. Falkner, Kevin O’Neill, Rebecca Ortiz, Edward W. Russell, Brian Sheehan, James Tsao, Melanie White

Recognized as one of the top advertising and digital branding programs in the country, the advertising major in the S.I. Newhouse School of Public Communications helps students to become “big thinkers” and future advertising leaders. The curriculum provides an interdisciplinary approach to learning, introducing students to both theory and practice through project-based experiences using real clients. Besides taking core courses in advertising and communications, students are encouraged to use their electives to develop an emphasis within their major with the help of their advisors.

This major requires 31-37 credits in communications, depending upon the nature of the three electives which students choose to develop their advertising emphasis.

Student Learning Outcomes in Advertising

In addition to the learning outcomes listed in the Newhouse School mission statement, students in the Advertising major are expected to achieve the following educational goals:

1. Present advertising ideas, plans, research, strategies and executions in settings appropriate to their career paths.

2. Work effectively in teams to meet deadlines.

Major Requirements

Required Courses (25 credits)

Note:

*COM 346 - Race, Gender, and the Media or COM 348 - Beauty and Diversity in Fashion Media can be used to satisfy the diversity requirement instead of COM 344 and an approved course in the College of Arts and Sciences.

Capstone Requirement: Choose One (3 credits)

Global Experience

Emphasis (9 credits)

Students are expected to complete an emphasis which complements their individual career goals. Faculty advisors will work with students to put together a series of three courses to fulfill the requirement. At least one of the three courses must be a Newhouse course. Emphases may include, but are not limited to, account management, copywriting and art directing, media/communications planning, digital advertising, account planning, health promotion, and other professional interests that students may wish to pursue.