2017-2018 Undergraduate Course Catalog

Nov 21, 2024

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2017-2018 Undergraduate Course Catalog [ARCHIVED CATALOG]

Recording and Allied Entertainment Industries, BS

Contact

Lisa Steele
226 Smith Hall, 315-443-1388, llsteele@syr.edu

Faculty

James Abbott, William DiCosimo, Ulf Oesterle

Description

The Bandier Program for Music and the Entertainment Industries (Recording and Allied Entertainment Industries (RA) is a multidisciplinary program that leads to a Bachelor of Science degree, and includes an understanding of music, communications, business, and entrepreneurship. It provides a global view of music and its role in entertainment media. The program relies on coursework in the Setnor School of Muisc, the S.I. Newhouse School of Public Communications, the Whitman School of Management, and the College of Arts and Sciences. A strong liberal arts component rounds out the program. Using industry-leading alumni and friends, plus the University’s vast resources, this unique program prepares students to compete in the fast-paced, ever-evolving entertainment industry.

The Bandier Program has been designed with input from some of the most respected executives in music and entertainment. These high-ranking leaders, many of whom are alumni, are committed to ongoing involvement as visiting lecturers in the Soyars Leadership Lecture Series.

Student Learning Outcomes

1. Demonstrate an understanding of multiple business structures, articulate the layout of the current media landscape, and deconstruct how current music industry contracts are structured

2. Demonstrate industry specific skills in the professional business environment of an internship, have the knowledge and skills to secure a job in the music industry, and understand the function and relationships between each of dozens of unique career paths

3. Articulate how to market a musical product in the current media landscape

4. Demonstrate the ability to develop business plan focused on a music-centric company and articulate opportunities in the areas of entrepreneurship in the arts

Program Requirements

Major Requirements (66 credits)

VPA COURSES:

CRS 325 Presentational Speaking

MUI 205 Music Industry I

MUI 206 Music Industry II

MUI 305 Music Industry and the Media

MUI 307 Studio Recording

RAE 404 Social Media for the Music Business

RAE 408 /400 Experience Credit (x3) 2 credits each

RAE 501 Reconciling Arts & Commerce

MUI 103 Music Industry Forum

MUI 203 Music Industry Forum

MUI 303 Music Industry Forum

MUI 403 Music Industry Forum

MUI 310 Soyars Leadership Series (every semester in SYR)

MHL 071 - 078 Music Convocation (every semester in SYR)

MUI/RAE Electives (8 credits)

NEWHOUSE COURSES:

COM 107 Communications and Society

TRF 235 Principles & Practices: TRF

COM 506 Communications Law for TRF or

RAE 444 (LA) Law for the Music and Entertainment Business

NEWHOUSE/WHITMAN/VPA Elective 3 credits

WHITMAN COURSES:

ACC 201 Intro to Accounting

EEE 370 Intro to Entrepreneurship

MAR 301 Principles of Marketing

WHITMAN Elective

ARTS AND SCIENCES REQUIREMENTS (55 credits)

WRT 105 Writing Studio 1

WRT 205 Writing Studio 2

ECN 203 Economic Ideas and Issues

HOM 195 Performance Live

History of Music Electives (12 credits)

Humanities Electives (6 credits)

MAT requirement (MAT 121 or 183)

Natural Science / Math (230 or higher)

Social Science Electives (6 credits)

Foreign Language / A&S ELECTIVE (if waived) (6 credits)

A&S Electives (6 credits)

GENERAL ELECTIVES:

General Academic Elective (3 credits)

Study Abroad

Students are encouraged to take real-life experiences in the form of internships (experience credit), and to pursue particular areas of interest within the industry with independent study courses. Juniors and seniors have the option of spending a semester in Los Angeles, California. They are also encouraged to study the rapidly evolving global business environment in London. An LA and/or London semester internship is one of several encouraged and coordinated by the program.

Course Catalog