2014-2015 Graduate Course Catalog 
    Oct 06, 2022  
2014-2015 Graduate Course Catalog [ARCHIVED CATALOG]

Advertising, MA

Return to {$returnto_text} Return to: S.I. Newhouse School of Public Communications


James Tsao, Chair
318 Newhouse 3, 315-443-7362


Beth Egan, Amy P. Falkner, Carla V. Lloyd, Edward W. Russell, Brian Sheehan, James Tsao

Advertising is a fast-paced industry, changing with the times and, along with other communications professions, riding the digital wave into new waters. Our one-year, intensive advertising graduate program prepares students to work in this exciting industry and gives them the professional strategies they’ll need to succeed and thrive.

This 36-credit program leads to a Master of Arts (M.A.) in Advertising.

Academic Emphasis (6 Credits)

Students are expected to complete an emphasis that satisfies their individual career goals. Faculty advisers will work with students to put together two electives to fulfill the requirement and to build a critical understanding to their study interest in advertising. This approach helps to accommodate the significant changes occurring in the marketplace and media by providing a fluid curriculum that can readily react to change.

Recommended emphases can include, but are not limited to the following:

  • Digital Engagement
  • Brand Management
  • Media Planning
  • Cross-Cultural Advertising
  • Fashion Promotion
  • Health Promotion
  • Non-Profit Promotion

Total: 36 Credits

Return to {$returnto_text} Return to: S.I. Newhouse School of Public Communications