Advertising, MA

Contact:

James Tsao, Chair

318 Newhouse 3, 315-443-7362

Faculty

Beth Egan, Amy P. Falkner, Brian Hubbard, Rebecca Ortiz, Edward W. Russell, Brian Sheehan, James Tsao, Melanie White

Advertising is a fast-paced industry, changing with the times and, along with other communications professions, riding the digital wave into new waters. Our one-year, intensive advertising graduate program prepares students to work in this exciting industry and gives them the professional strategies they’ll need to succeed and thrive.

This 36-credit program leads to a Master of Arts (M.A.) in Advertising.

Student Learning Outcomes

In addition to the comprehensive Newhouse School learning outcomes listed in the School’s Educational Mission, students in the Advertising Master’s program are expected to achieve the following additional learning outcome:

Exhibit the ability to present advertising ideas, plans, research, strategies and executions in settings appropriate to their career paths.

Required Courses

ADV 523 - Digital Branding and Strategy 3 credit(s)
ADV 604 - Seminar in Advertising Practice and Leadership 3 credit(s)
ADV 611 - Strategic Principles and Practices 3 credit(s)
ADV 612 - Strategic Brain: Account Planning and Research 3 credit(s)
ADV 613 - Strategic Brain: Media Planning 3 credit(s)
ADV 615 - Creative Brain 3 credit(s)
ADV 625 - Integrated Advertising Campaigns 6 credit(s)
COM 697 - Advertising & Public Relations Law 3 credit(s)
VIS 607 - Graphic Design Fundamentals 3 credit(s)

Academic Emphasis (6 Credits)

Students are expected to complete an emphasis that satisfies their individual career goals. Faculty advisers will work with students to put together two electives to fulfill the requirement and to build a critical understanding of their study interest in advertising. This approach helps to accommodate the significant changes occurring in the marketplace and media by providing a fluid curriculum that can readily react to change.

Recommended emphases can include, but are not limited to the following: