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Nov 21, 2024
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2021-2022 Graduate Course Catalog [ARCHIVED CATALOG]
Communications Management, MS
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Return to: S.I. Newhouse School of Public Communications
Contact:
Anthony D'Angelo, Academic Director
315-443-3368
Fax: 315-443-3946
The online Master’s Degree in Communications Management is designed for experienced communications professionals who seek advancement to leadership positions. It combines coursework in strategic communications, business management and leadership development to prepare people already working in the communications industry to become its leaders. The curriculum includes courses in strategic digital communications, communications research, managerial accounting and finance, strategic planning, managing for diversity and inclusion, social media and analytics, marketing and content management, media law, and more. Graduates are equipped for management roles in a variety of communications sectors, including corporate communications, agency or consulting work, digital and social media firms, as well as government, non-profit or education organizations.
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Newhouse Core (6 Credits)
Courses must be taken in order.
Whitman Core (6 Credits)
Courses must be taken in order. Balance of Newhouse and Whitman Courses (18 Credits)
These courses are not required to be taken in sequence.
Immersion (Enroll in two, 1.5 Credits Each)
- ICC 632 - Media Industry Leadership and Change 1.5 credit(s)
Variable topics. Topics can include:
Artificial Intelligence
Business Analytics
Crisis Communications
Diversity and Inclusion
Emotional Intelligence, Conflict Resolution and Negotiations
Ethics
Leading at the Next Level
Reputation Management
Storytelling
Virtual Reality/Augmented Reality
Program Total: 36 Credits
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Return to: S.I. Newhouse School of Public Communications
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