Marketing, MS

Contact

S.P. Raj

Chair, Department of Marketing

638 Whitman School of Management

315-443-3147

spraj@syr.edu

Faculty

S.P. Raj, Meheli Basu, Anna Chernobai, Scott Fay, Minjung Kwon, Scott Lathrop, Eunkyu Lee, Hyoryung Nam, Susan Smith, Liangbin Yang, Guiyang Xiong

Description

Marketing is the business function of creating, communicating and delivering value to customers with whom the firm seeks to establish and maintain profitable long term relationships. Effective marketing in today’s dynamic and complex market place requires sophisticated strategic thinking that creatively matches a firm’s unique capabilities with profitable market opportunities based upon solid analysis of market data and coordinated implementation of product, pricing, distribution and promotion policies. The Master of Science in Marketing degree program focuses on rigorous development of these competencies to prepare current and aspiring marketing professionals to play leading roles in the field of marketing. The program consists of business foundation courses (9 credits), required marketing core courses (6 credits), selectives (6 credits) and electives (9 credits), for a total of 30 credits. Students who have satisfactorily completed any of the management foundation courses before entering the program may substitute courses(s) from the fist of approved courses. The required and elective courses supporting the program are and will continue to be regularly offered on campus.

Admission

U.S. Bachelor’s degree {or its equivalent) from an accredited college or university is required. Applicants are required to submit a GMAT or GRE score. International students are required to submit a TOEFL score. Significant professional work experience is desirable.

Financial Support

Merit scholarships are available.

Degree awarded: MS in Marketing

Total Credits Required: 30

Transfer Credit

6 Credits in business coursework can be transferred from AACSB accredited schools with the approval of the Whitman graduate office.

Part-Time Study

U.S. citizens may pursue this program on a part-time basis.

Satisfactory Progress

Students are required to have a 3.0 grade point average or higher to maintain satisfactory progress.

Student Learning Outcomes

1. Our graduates will understand the role of the Marketing function and its relationship to other business functions.

2. Our graduates will be able to use information about a firm’s competencies, competition, and customers to develop recommendations for marketing decisions.

3. Our graduates will understand how Marketing managers utilize the firm’s resources to create, deliver, and communicate value for customers, and capture value for the firm.

4. Our graduates will be able to gather, manipulate, and analyze data in order to design solutions for marketing problems.

5. Our graduates will be able to apply industry-standard frameworks, tools, and technologies to facilitate the marketing problem solving process.

Foundation Course (3 Credits)

MBC 638 - Data Analysis and Decision Making 3 credit(s)

Marketing Core Courses (6 Credits)

MBC 636 - Marketing Management 3 credit(s)
MAR 754 - Seminar in Marketing Research 3 credit(s)

Marketing Core Selective Courses (6 Credits - Select 2 at least of 3)

MAR 745 - Strategic Brand Management 3 credit(s)
MAR 755 - Marketing Communications Strategy 3 credit(s)
MAR 757 - Managing Innovative Products and New Ventures 3 credit(s)

Selective Courses (15 Credits - Select 5)

MAR 652 - Pricing Strategies for Products and Services 3 credit(s)
MAR 653 - Marketing Analytics 3 credit(s)
MAR 721 - Marketing and the Internet 3 credit(s)
MAR 756 - Market Measurement and Analysis 3 credit(s)
MAR 600 - Selected Topics 1-6 credit(s)
Or the 3rd course from the “marketing core selective courses” or another irregularly offered marketing elective.

Under special circumstances and with the approval of the faculty advisor, students may be permitted to take no more than one non-marketing courses.