2021-2022 Undergraduate Course Catalog 
    Aug 15, 2022  
2021-2022 Undergraduate Course Catalog [ARCHIVED CATALOG]

Applied Data Analytics, BS

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Bruce Kingma, Professor of Entrepreneurship
Director of Undergraduate Programs
316 Hinds Hall


The School of Information Studies offers a bachelor of science degree (B.S.) in Applied Data Analytics.  As data and technology become increasingly fundamental to how businesses operate, understanding how to derive, communicate, and apply data-driven insights to organizational problems is an in-demand skill set that will give you an advantage over other graduates in your field.

Every industry and profession needs graduates who can use data to deepen their knowledge, further their research, and make better business decisions. That is why our Bachelor of Science in Applied Data Analytics is so popular with our students, our faculty, and our corporate partners.  It is a program with a strong emphasis on the applications of data science to enterprise operations and processes, particularly in the areas of data capture, management, analysis and communication for decision making.

Student Learning Outcomes

1. Use data-drive approaches (visual, quantitative, qualitative and computational) to generate insight from data, across a range of contexts (e.g. societal, business, political).
2. Demonstrate the ability to examine how individuals, organizations and society are created and impacted by data and machine learning models.
3. Utilize data science development tools to support the full analytics life cycle.

Applied Data Analytics Curriculum

Students in the B.S. degree must complete the requirements listed on the iSchool main page  in the course catalog, including 15 credits of iSchool electives.

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