Marketing Minor

Student Learning Outcomes

1.Assess key company and customer factors and link them to marketing management decisions.

2.Explain how a company select proper target customers and develop attractive value proposition for them.

3. Create integrated action plans for product, pricing, promotion, and distribution strategies

4. Adapt marketing decisions in response to competitive, regulatory, cultural, social, economic, and technological environments.

5. Identify and develop creative solutions to marketing problems.

6. Combine different analyses to make specific strategic marketing plans.

7. Employ a systematic approach to analyzing current trends in marketing.

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