Sport Venue and Event Management, MS

Contact

Patrick Walsh, Graduate Program Director

402 MacNaughton Hall, 315-443-2630

ptwalsh@syr.edu

Description

The Master of Science in Sport Venue and Event Management is a 36-credit hour graduate program designed to provide students with the educational knowledge, skill development and experiential sport industry background to excel in the specialized field of managing multi-purpose sport venues and associated event planning opportunities. Instruction will center around core curriculum content areas, including sport finance, accounting, and budgeting; sport event and hospitality management; organizational theory; sport law and legal operations management; technology and information delivery systems; facilities and venue management; communications; and event planning operations and management. The goal is to prepare graduates to think conceptually and analytically and be able to apply principles to a real-world scenario.

The program, housed in the Falk College, includes faculty from the Department of Sport Management, School of Information Studies, S.I. Newhouse School of Public Communications, and the Martin J. Whitman School of Management at Syracuse University. The program is an interdisciplinary, collaborative initiative unique among graduate level sport management programs.

The degree prepares students for careers in managerial aspects of professional and recreational sports, including stadium and arena facilities management; production and programming of events; marketing and public relations; technological operations management; and middle-level management, marketing, and planning in the sport industry.

Admission

The admissions requirements for this program include:

undergraduate degree with a minimum cumulative 3.0 GPA
TOEFL scores (for international applications)
undergraduate transcripts
three letters of recommendation
a resume and personal statement
video interview

Part-Time Study

Program may be pursued on a part-time basis with department approval.

Financial Support

Limited department financial aid is available in the form of graduate assistantships and scholarship credits for students enrolled in masters and doctoral programs. Financial aid is determined based on merit.

Additional information regarding graduate financial aid can be found at: https://falk.syr.edu/admissions/graduate/financial-aid/

Transfer Credit

Transfer Credit may be accepted by petition. A maximum of 30 percent of credits counted toward a master’s degree at Syracuse University may be transferred from another institution provided that the credits are an integral part of the degree program.

Degree

M.S., 36 credits

Student Learning Outcomes

Upon completion of the program, students will be able to:

1. Analyze core areas of facility management.

2. Analyze core areas of event management.

3. Develop critical thinking and problem-solving skills necessary for careers in the sport venue and event management industry.

4. Discuss venue and event management concepts with professional and general audiences orally and in writing.

5. Integrate the knowledge and skills learned in the core content areas to professional settings.

Core Courses

SPM 614 - Foundations of Sport Venue and Event Management 3 credit(s)
SPM 634 - Sport Event and Hospitality Management 3 credit(s)
SPM 635 - Marketing of Sport Venues & Events 3 credit(s)
SPM 637 - Sport Venue Management 3 credit(s)
SPM 645 - The Strategic Management of People in Sport 3 credit(s)
SPM 655 - Practicum in Sport Venue and Events Management 3-9 credit(s) 9 credits total required
SPM 664 - Financial Management of Sport Facilities and Events 3 credit(s)
SPM 665 - Advanced Sport Event Management 3 credit(s)

Elective Courses: 6 Credits Required

Master’s students will select electives from the iSchool, Newhouse School, and the Whitman School spanning numerous topics including (but not limited to) digital advertising, media law, new media business, operations management, social media in the enterprise, marketing, and supply chain management.

Satisfactory Progress

Certification for an advanced degree at Syracuse University requires a minimum average of 3.0 for work comprising the program for the degree and a 2.8 average for all credits earned.