2023-2024 Graduate Course Catalog 
    Jul 25, 2024  
2023-2024 Graduate Course Catalog [ARCHIVED CATALOG]

Marketing, MS

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S.P. Raj
Chair, Department of Marketing
638 Whitman School of Management


S.P. Raj,  Meheli Basu, Anna Chernobai, Scott Fay, Minjung Kwon, Scott Lathrop, Eunkyu Lee, Hyoryung Nam, Susan Smith, Liangbin Yang, Guiyang Xiong


Marketing is the business function of creating, communicating and delivering value to customers with whom the firm seeks to establish and maintain profitable long term relationships. Effective marketing in today’s dynamic and complex market place requires sophisticated strategic thinking that creatively matches a firm’s unique capabilities with profitable market opportunities based upon solid analysis of market data and coordinated implementation of product, pricing, distribution and promotion policies. The Master of Science in Marketing degree program focuses on rigorous development of these competencies to prepare current and aspiring marketing professionals to play leading roles in the field of marketing. The program consists of business foundation courses (9 credits), required marketing core courses (6 credits), selectives (6 credits) and electives (9 credits), for a total of 30 credits. Students who have satisfactorily completed any of the management foundation courses before entering the program may substitute courses(s) from the fist of approved courses. The required and elective courses supporting the program are and will continue to be regularly offered on campus.


U.S. Bachelor’s degree {or its equivalent) from an accredited college or university is required. Applicants are required to submit a GMAT or GRE score. International students are required to submit a TOEFL score. Significant professional work experience is desirable.

Financial Support

Merit scholarships are available.

Degree awarded: MS in Marketing

Total Credits Required: 30

Transfer Credit

6 Credits in business coursework can be transferred from AACSB accredited schools with the approval of the Whitman graduate office.

Part-Time Study

U.S. citizens may pursue this program on a part-time basis.

Satisfactory Progress

Students are required to have a 3.0 grade point average or higher to maintain satisfactory progress.

Student Learning Outcomes

1. Our graduates will understand the role of the Marketing function and its relationship to other business functions.

2. Our graduates will be able to use information about a firm’s competencies, competition, and customers to develop recommendations for marketing decisions.

3. Our graduates will understand how Marketing managers utilize the firm’s resources to create, deliver, and communicate value for customers, and capture value for the firm.

4. Our graduates will be able to gather, manipulate, and analyze data in order to design solutions for marketing problems.

5. Our graduates will be able to apply industry-standard frameworks, tools, and technologies to facilitate the marketing problem solving process.

Foundation Course (3 Credits)

Marketing Core Courses (6 Credits)

Marketing Core Selective Courses (6 Credits - Select 2 at least of 3)

Selective Courses (15 Credits - Select 5)

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