2024-2025 Undergraduate Course Catalog 
    Jul 13, 2024  
2024-2025 Undergraduate Course Catalog

Sport Revenue Management and Operations, Minor (Not Admitting Students)

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Patrick Walsh
402 MacNaughton Hall


The minor in Sport Revenue Management and Operations is an 18-credit minor designed to provide students with the knowledge and skills utilized to generate revenue within sport organizations such as sponsorship, marketing, ticket sales, brand management, promotions, and consumer behavior.


Student Learning Outcomes

Students will gain a theoretical background as well as strategies for sport revenue generation including, but not limited to sport marketing, brand management, sponsorship, promotion, ticket sales, and game day technology. Upon completion of the program, students will be able to:

1. Explain, discuss, and analyze core areas of sport as it relates to sport revenue management such as marketing, promotions, and sponsorship

2. Evaluate marketing research regarding the development of sport revenue for an organization.

3. Analyze data from the sport industry and prepare recommendations for revenue generation strategies within sport organizations.

4. Discuss sport management with professionals and the public, using field specific terms and concepts.

5. Use of computer software relative to the area of sport revenue generation

Total Credits Required: 18

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