2024-2025 Undergraduate Course Catalog 
    Jul 16, 2024  
2024-2025 Undergraduate Course Catalog

Emerging Sport Enterprise, Minor

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Minor Coordinator:

Patrick Walsh
402 MacNaughton Hall

Program Description

The minor in Emerging Sport Enterprises (ESE) is an 18-credit minor designed to provide students with the knowledge and skills required to be successful in an increasingly entrepreneurial and evolving sport industry. Students will have the opportunity to customize the minor with classes focusing on their areas of interest such as entrepreneurship in sport, Name, Image and Likeness (NIL) management, revenue generating functions such as sport sponsorship and ticket sales, digital and social media marketing in sport, esports management, and additional areas of interest to be developed as the industry continues to evolve.


Applicants are required to:

  • Have a minimum 3.0 cumulative GPA, and
  • Have completed 30 credits at Syracuse University in courses graded A-F, and
  • Submit a declaration of minor form, no later than the spring semester of their sophomore year, to the Department of Sport Management (402 MacNaughton Hall) by November 1st for spring admission, or April 1st for fall admission.

Students meeting the above criteria will be admitted on a space available basis. 

Student Learning Outcomes

1. Examine core principles and concepts as they relate to Sport Marketing and Entrepreneurship and Emerging Enterprises

2. Develop a comprehensive sport marketing plan

3. Discuss concepts relating to the evolving entrepreneurial nature of the sport industry both orally and in writing with professional and general audiences

4. Demonstrate knowledge of key emerging trends in the sport industry

5. Evaluate and interpret primary and secondary research related to the impact of entrepreneurial practices in the sport industry

Electives - 12 credits

Pick courses from the lists below to customize the minor based on your specific area of interest.

Choose two (2) courses from this list:

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