New Media Management, MS

Contact:

Stephen Masiclat, Director
255A Newhouse 3, 315-443-9243.

Newhouse faculty:

See faculty listings for the S.I. Newhouse School of Public Communications .

Management faculty:

See faculty listings under M.B.A. program in the Martin J. Whitman School of Management.

Program Requirements

This program focuses on the management, finance, and marketing functions of the communications industry. The Master of Science degree in new media management is granted jointly by the S. I. Newhouse School of Public Communications and the Martin J. Whitman School of Management. The required number of graduate credits varies from 36 to 42, depending upon the student’s prior academic background.

This 36-credit program leads to a Master of Science (M.S.) in New Media Management.

Requirements of the Newhouse School of Public Communications

Required Courses

COM 698 - Media Law 3 credit(s) or
TRF 637 - Telecommunications Law&Policy 3 credit(s)
ICC 606 - Applied Research in Content Management 3 credit(s)
ICC 617 - Issues in Media Management 3 credit(s)
ICC 625 - New Media Business 3 credit(s)
ICC 683 - Case Studies in Media Management 3 credit(s) or
TRF 683 - Communications Industry Frontiers 3 credit(s)

Capstone

ICC 689 - New Media Management Capstone 6 credit(s)

Requirements of the Martin J. Whitman School of Management

Required Courses

EEE 643 - Emerging Enterprise Consulting 3 credit(s) or
MAR 745 - Strategic Brand Management 3 credit(s)
MBC 603 - Creating Customer Value 1.5 credit(s)
MBC 604 - Managing the Marketing Mix 1.5 credit(s)
MBC 607 - Understanding Financial Statements 1.5 credit(s)
MBC 609 - Accounting for Managerial Decisions 1.5 credit(s)
MBC 618 - Competitive Strategy 1.5 credit(s)
MBC 619 - Corporate Strategy 1.5 credit(s)
MBC 639 - Leadership in Organizations 3 credit(s)

Additional Information

Students without prior background in communications must complete an additional 6 credits in Newhouse course-work chosen in conjunction with the program director.

New Media Management, MS

Contact:

Newhouse faculty:

Management faculty:

Program Requirements

Requirements of the Newhouse School of Public Communications

Required Courses

Capstone

Requirements of the Martin J. Whitman School of Management

Required Courses

Additional Information

Total: 36-42 credits