Contact:

Office of Undergraduate Programs, 215 Whitman School of Management, 315-443-2361, whitmanadvising@syr.edu

The Marketing Management program at the Whitman School prepares students to successfully face challenges in today’s diverse and dynamic marketplace.  Students learn how to understand changing customer needs and to identify customer segments and develop global markets, how to effectively bring new products and services to market and to stimulate demand with persuasive communications, and how to build and sustain profitable customer relationships.

Our Marketing graduates are well prepared for promising careers in a broad range of industries including advertising and digital communications, consumer packaged goods, retail management, financial services, consulting, technology, and ecommerce.

The Whitman Marketing faculty strive to educate future Marketing Management professionals who are enterprising and eager to create value through innovation.  In a world rapidly transforming to the digital age, our graduates are ready to take the initiative and thrive in the global marketplace.