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Aug 04, 2025
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2025-2026 Undergraduate Catalog
Business Analytics, BS
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 Return to: Martin J. Whitman School of Management
Business Analytics is the process of descriptive, predictive, and prescriptive transformation of data to provide insights into making better business decisions. Students will complete core courses and electives that emphasize the applications of analytics to business decision making. The curriculum includes foundation knowledge in business statistics and analytics and further provides students with the opportunity to acquire functional area specialization in accounting analytics, financial analytics, and marketing analytics. Students also receive coursework in linear models, time series, customer relationship management, data base management, data mining, data visualization, and optimization.
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Business Analytics, BS
The Business Analytics, B.S. degree requires at least 122 credits, distributed as indicated below. Student Learning Outcomes
In addition to the comprehensive learning outcomes listed in the Whitman School’s Undergraduate Education description, students in this major are expected to achieve the following additional learning outcomes: - Demonstrate an understanding of data gathering, preparation, communication, and management to meet specific business objectives and enhance the effectiveness of business decision-making;
- Acquire the most recent technologies, applications and practices needed in the continuously emerging field of business analytics;
- Demonstrate in-depth understanding of the applications of (1) descriptive; (2) predictive; and (3) prescriptive data analytic methods;
- Apply business data analytic approaches to functional areas
Business Analytics: Required Courses (6 credits)
Business Analytics: Electives (9 credits)
Required to take 3 electives. Two electives must have the BUA prefix. The third elective can be BUA or an approved functional elective. University-wide Requirements
Quantitative Skills (13 credits)
Communication Skills (9 credits)
Required Arts & Sciences Courses (9 credits)
Arts & Sciences Electives (26 credits)
26 credits taking through any subject offered by the College of Arts & Sciences or Maxwell School. IDEA courses offered in CAS/MAX can be taken to fulfill the 3-credit IDEA course requirement. FYS101 counts towards 1 credit of this requirement. Whitman Required Core Courses (31 credits)
In addition to Whitman coursework taken within other skills areas, students are required to complete the following coursework in the Whitman core: Whitman Senior Capstone (3 credits)
Business Elective (4 credits)
A business elective is any upper-division course in the Whitman School that gives credit but is not used to fill requirements in other groups. This course cannot be from the student’s major area(s). IDEA courses offered in the Whitman School can be taken to fulfill the 3-credit IDEA course requirement. Free Electives (12 credits)
Students complete additional credits from any credit-bearing course with the following conditions: no more than 3 credits of physical education, health, or music ensemble may be used; and students may not take courses considered to have content that duplicates courses already taken. IDEA courses taken outside of the CAS/MAX and the Whitman School can be taken to fulfill the 3-credit course requirement. Global Diversity
Whitman students must have some form of global experience. For most students, this is achieved through study abroad. Students may also fulfill the requirement with the completion of two courses from the global diversity electives list (which may fulfill other course requirements for the degree). Community Engagmenet
Students are required to apply their management skills and knowledge to community problems. This is realized through an unpaid community service project in which 50 hours are completed throughout the undergraduate experience. Services must be completed at a non-profit and requires pre-approval from the Whitman Undergraduate Office. Internship
Students are required to have at least one internship after they acquire junior standing. The internship should consist of 120 hours on-site, be a natural extension of the classroom, and provide substancial opportunity for knowledge attainment and skill development. Exposure to real job situations related to the students major is required. The internship should be registered in Handshake and approved by the Whitman Career Center prior to beginning. |
Return to: Martin J. Whitman School of Management
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