S.I. Newhouse School of Public Communications
Advertising
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ADV 500 - Selected Topics S.I. Newhouse School of Public Communications
1-6 credit(s) Irregularly
Exploration of a topic (to be determined) not covered by the standard curriculum but of interest to faculty and students in a particular semester.
Repeatable
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ADV 507 - Strategic Media Planning S.I. Newhouse School of Public Communications
3 credit(s) At least 1x fall or spring
Students will develop a strategic and advanced working knowledge of advertising media planning and buying, audience measurement, media research, new media concepts, audience segmentation and sales presentation.
PREREQ: ADV 307
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ADV 509 - Advertising Research and Planning: A Case Study Approach S.I. Newhouse School of Public Communications
3 credit(s) Every semester
Students will learn how to apply theory and practice of advertising research by analyzing cases and studies in marketing communications and academic publications. Account planning, qualitative, and quantitative research skills are emphasized.
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ADV 523 - Digital Branding and Strategy S.I. Newhouse School of Public Communications
3 credit(s) At least 1x fall or spring
Crosslisted with: ICC 523
Examines the transformative role that digital media (websites, social networks, blogs, wikis, mobile) have on the advertising industry. How consumers are reached and interpret the message from these digital platforms.
PREREQ: ADV 604
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ADV 526 - Fashion Advertising and Promotion S.I. Newhouse School of Public Communications
3 credit(s) At least 1x fall or spring
How advertising and promotion build fashion brands, ranging from top designers to local retailers. Students learn how to apply the comprehensive strategic planning process used in advertising to build fashion brands.
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ADV 600 - Selected Topics S.I. Newhouse School of Public Communications
1-6 credit(s) Irregularly
Exploration of a topic (to be determined) not covered by the standard curriculum but of interest to faculty and students in a particular semester.
Repeatable
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ADV 601 - Introduction to Copy and Layout S.I. Newhouse School of Public Communications
3 credit(s) Irregularly
Students will be exposed to the entire creative process of writing and designing ads in order to develop their ability to judge, as future advertising managers, what comprises a strong ad campaign.
PREREQ: ADV 604 , VIS 607
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ADV 604 - Seminar in Advertising Practice and Leadership S.I. Newhouse School of Public Communications
3 credit(s) At least 1x fall or spring
Examination of advertising with the modern business structure; corporation; agency and media relationships; analysis of creative, research, and planning aspects. Limited to graduate students who have had no general course in advertising.
PREREQ: ADV 611
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ADV 607 - Writing for the Advertising Profession S.I. Newhouse School of Public Communications
3 credit(s) Irregularly
The fundamentals of researching and developing advertising strategies for campaigns. Students will gain proficiency in professional and creative/persuasive writing used in internal and external communications by advertising managers. Advertising graduate students only.
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ADV 609 - Advertising and Public Relations Research Design S.I. Newhouse School of Public Communications
3 credit(s) Every semester
Crosslisted with: PRL 609
Students learn to apply critical thinking skills when using research to gain insights to solve strategic communications challenges.
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ADV 610 - Topics in Specialized Practice S.I. Newhouse School of Public Communications
3 credit(s) Every semester
Development of specific skills needed to work in the advertising business (agency, media seller or client side). Topics vary dependent on changes in the industry.
Repeatable 2 time(s), 9 credits maximum
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ADV 611 - Strategic Principles and Practices S.I. Newhouse School of Public Communications
3 credit(s) Only during the summer
The fundamentals of strategic planning as practiced in advertising including problem assessment, competitive analysis, target market profile, brand positioning, opportunity recognition, creative platform, and creative executions.
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ADV 612 - Strategic Brain: Account Planning and Research S.I. Newhouse School of Public Communications
3 credit(s) At least 1x fall or spring
Study the strategic findings of consumer research attuned to the emotions and thoughts of target audiences. Most importantly, students explore how to obtain key kernels of knowledge and emotion that will make advertising campaigns successful.
PREREQ: ADV 611
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ADV 613 - Strategic Brain: Media Planning S.I. Newhouse School of Public Communications
3 credit(s) At least 1x fall or spring
Learn how to create media plans including both traditional and digital advertising media vehicles. It’s a strategic and creative part of the entire brand-communications program that provides solutions on costs, coverage, effectiveness, and scheduling.
PREREQ: ADV 611
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ADV 615 - Creative Brain S.I. Newhouse School of Public Communications
3 credit(s) At least 1x fall or spring
Gain a thorough understanding of how advertising ideas are developed and spread across a variety of media choices. Learn to build a bridge across the historic divide that separates account managers from their creative colleagues.
PREREQ: ADV 604 AND VIS 607
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ADV 625 - Integrated Advertising Campaigns S.I. Newhouse School of Public Communications
6 credit(s) Only during the summer
Apply the skills learned from the graduate course work and develop integrated advertising campaigns for real clients. Move from a thorough understanding of advertising to becoming an active practitioner of the craft, intensive and hands-on experience.
PREREQ: ADV 604
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ADV 645 - International Advertising S.I. Newhouse School of Public Communications
3 credit(s) At least 1x fall or spring
Double Numbered with: ADV 345
Challenges and ethical issues in international advertising. Discussions concerning comparative cultural, geo-economic, and socio-political conditions relevant to topic. “Glocalization” will be the main focus in the discussions.
Arts Journalism and Communications
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AJC 602 - Arts Reporting S.I. Newhouse School of Public Communications
3 credit(s) Only during the summer
Research skills, assessment of information, interviewing, economics of nonprofits, interpreting data. Issues such as copyright, public art policy, the arts and urban redevelopment. Introduction to local culture scene.
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AJC 606 - Feature and Critical Writing S.I. Newhouse School of Public Communications
3 credit(s) At least 1x fall or spring
Writing intensive with focus on news judgment, story-telling and fluency in forms of arts journalism. Professional publication expected. Encompassing all forms of culture.
PREREQ: AJC 602
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AJC 611 - Literature of Arts Journalism S.I. Newhouse School of Public Communications
3 credit(s) At least 1x fall or spring
Reading, analyzing and discussing examples of arts journalism. Includes architecture, film, music, theater, pop culture, TV, visual arts, and more. Emphasis on contemporary forms.
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AJC 615 - Cultural Issues I S.I. Newhouse School of Public Communications
1 credit(s) At least 1x fall or spring
Readings and discussions of news and current issues in the arts. Cross-discipline presentations by scholars and artists. Skill seminars in online writing and branding.
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AJC 616 - Cultural Issues II S.I. Newhouse School of Public Communications
1 credit(s) At least 1x fall or spring
Readings and discussions of news and current issues in the arts. Cross-discipline presentations by scholars and artists. Skill seminars in preparing story pitches and working with editors.
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AJC 621 - Practicum: NYC Arts S.I. Newhouse School of Public Communications
1 credit(s) At least 1x fall or spring
Immersion trip to New York City includes performing arts events, visits to museums and galleries, meetings with media and arts professionals. Workshop with arts editors; writing arts reviews, and online blogging with multi-media work
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AJC 631 - Capstone Arts Writing Workshop S.I. Newhouse School of Public Communications
6 credit(s) Only during the summer
Capstone experience for graduate Arts Journalism majors. Students will research, write, and revise substantive works of arts journalism in workshop environment.
PREREQ: AJC 611 , AJC 621
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AJC 636 - Cultural Media Practicum S.I. Newhouse School of Public Communications
3 credit(s) At least 1x fall or spring
Required to support and provide learning context for internship at media or nonprofit arts institution. Professional ethics and workplace protocols. Career development.
Repeatable 1 time(s), 6 credits maximum
Broadcast and Digital Journalism
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BDJ 500 - Selected Topics S.I. Newhouse School of Public Communications
1-6 credit(s) Irregularly
Exploration of a topic (to be determined) not covered by the standard curriculum but of interest to faculty and students in a particular semester.
Repeatable
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BDJ 510 - Topics in Specialized Practices S.I. Newhouse School of Public Communications
1 credit(s) At least 1x fall or spring
Development of skills that enhance the news product. Different sections could focus on different specialized practices such as internet research or vocal performance.
Repeatable 2 time(s), 3 credits maximum
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BDJ 530 - Topics in Specialized Reporting II S.I. Newhouse School of Public Communications
3 credit(s) At least 1x fall or spring
Event and issue-oriented reporting. Each section focuses on a content area such as politics, consumerism, or the environment.
PREREQ: BDJ 663 OR BDJ 664
Repeatable 1 time(s), 6 credits maximum
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BDJ 535 - TV and Digital Reporting Practicum S.I. Newhouse School of Public Communications
3 credit(s) Every semester
Practical on-site internship experience reporting for a television station’s broadcasts and digital media. Monthly class sessions with discussion on journalism topics, preparation of portfolio and a research paper.
PREREQ: BDJ 664
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BDJ 560 - Television News Magazine Production S.I. Newhouse School of Public Communications
1-2 credit(s) Every semester
Students produce a weekly public affairs show, which explores topics important to the University and Syracuse community. This magazine show includes field reports and studio interviews. Student jobs include booking guests, reporting, and producing.
PREREQ: BDJ 663
Repeatable 2 time(s), 3 credits maximum
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BDJ 566 - Special News Coverage S.I. Newhouse School of Public Communications
3 credit(s) Irregularly
Planning and production of longer news-related program segments. Writing, research, execution of minidocumentaries and enterprise reports. Field material will be edited for air-ready television presentation.
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BDJ 567 - Advanced Newscast Producing and News Management S.I. Newhouse School of Public Communications
3 credit(s) At least 1x fall or spring
The theory and practice of producing television newscasts. Introduces the basics of broadcast news management. Covers the concepts of being a newsroom leader.
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BDJ 600 - Selected Topics S.I. Newhouse School of Public Communications
1-6 credit(s) Irregularly
Exploration of a topic (to be determined) not covered by the standard curriculum but of interest to faculty and students in a particular semester.
Repeatable
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BDJ 611 - Writing for Broadcast and Digital News S.I. Newhouse School of Public Communications
3 credit(s) Only during the summer
Basic techniques of writing broadcast and digital news stories. Emphasis on learning to write radio, web and television stories under deadline pressure. Interviewing and information gathering are also studied.
COREQ: BDJ 663
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BDJ 636 - Critical and Historical Perspectives on Broadcast Journalism S.I. Newhouse School of Public Communications
2 credit(s) At least 1x fall or spring
History, economics, and traditions of broadcast journalism with particular emphasis on contemporary ethical challenges. Must be enrolled in the BDJ master’s program.
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BDJ 651 - Sports Interviewing S.I. Newhouse School of Public Communications
1 credit(s) Every semester
Crosslisted with: MND 651
Double Numbered with: BDJ 351
Sports Interviewing supplements a student’s Newhouse curriculum in developing stories applied to sports. It focuses beyond the final story product, showing students the array of information provided by interview subjects based on questions asked.
PREREQ: BDJ 663 OR MND 615
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BDJ 652 - Sports Column Writing and Commentary S.I. Newhouse School of Public Communications
1 credit(s) Every semester
Crosslisted with: MND 652
Double Numbered with: BDJ 352
This class focuses on expressing opinions on sports issues, personalities and events in all media. It covers differences in platforms, the challenge of producing quality work on deadline, and the importance of establishing credibility. Additional work required of graduate students.
PREREQ: BDJ 663 OR MND 615
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BDJ 653 - Television Sports Anchoring and Reporting S.I. Newhouse School of Public Communications
3 credit(s) At least 1x fall or spring
Double Numbered with: BDJ 353
Prepares students for careers in television sports anchoring & reporting. Students will be equipped with the skills to perform live shots in the field, anchor in-studio sportscasts and will produce feature stories to enhance storytelling capabilities. Additional work required of graduate students.
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BDJ 654 - Sports Beat and Event Reporting S.I. Newhouse School of Public Communications
1 credit(s) At least 1x fall or spring
Double Numbered with: BDJ 354
This is a one-credit course designed to provide students with specific instruction and experience in what it takes to cover a sports beat in a thorough and professional manner. Additional work required of graduate students.
PREREQ: BDJ 663 OR MND 615
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BDJ 655 - Television Sports Play-by-Play S.I. Newhouse School of Public Communications
1 credit(s) Every semester
Double Numbered with: BDJ 355
Students will explore the principles and practice of television sports play-by-play through examination, discussion and execution. Students are responsible for in-class participation, play-by-play assignments, writing assignments and a final project. Additional work required of graduate students.
PREREQ: BDJ 663
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BDJ 656 - Radio Sportscasting S.I. Newhouse School of Public Communications
3 credit(s) At least 1x fall or spring
Double Numbered with: BDJ 356
Introduction to radio play-by-play and sport journalism. This class concentrates on sports writing and delivery. The course is designed to prepare students for the real world of sports broadcasting. Additional work is required of graduate students.
PREREQ: BDJ 611 OR BDJ 663
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BDJ 663 - News Reporting I S.I. Newhouse School of Public Communications
3 credit(s) Only during the summer
News reporting, writing for broadcast and web, and newscast production using audio as the principal technology. Students cover real news stories on deadline, using state-of-the-art digital audio editing equipment.
COREQ: BDJ 611
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BDJ 664 - News Reporting II S.I. Newhouse School of Public Communications
4 credit(s) At least 1x fall or spring
Gathering and reporting news on deadline using electronic means. Involves shooting video, video editing, reporting, and writing for broadcast and Web. Taped and live performance are both emphasized.
PREREQ: BDJ 663
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BDJ 665 - News Producing & Presenting S.I. Newhouse School of Public Communications
6 credit(s) Only during the summer
Students produce television newscasts and file stories to a website. Students rotate in positions including producers (newscast and web), writers, editors, anchors, sports, and weather. The newscasts are delivered on a professional news set.
PREREQ: BDJ 667
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BDJ 667 - News Reporting III S.I. Newhouse School of Public Communications
4 credit(s) At least 1x fall or spring
Planning and production of longer news-related program segments of professional quality. Writing, research, and execution of mini-documentaries, enterprise reports and multi-media web stories.
PREREQ: BDJ 664
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BDJ 675 - Washington Professional Experience S.I. Newhouse School of Public Communications
4 credit(s) Only during the summer
The D.C. experience is a capstone course for Broadcast and Digital Journalism graduate students. Its key elements are a substantive internship in the D.C. area and seminars with top journalists and high-level government officials.
PREREQ: BDJ 665
Communications
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COM 500 - Selected Topics S.I. Newhouse School of Public Communications
1-6 credit(s) Irregularly
Exploration of a topic (to be determined) not covered by the standard curriculum but of interest to faculty and students in a particular semester.
Repeatable
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COM 505 - Communications Law for Journalists S.I. Newhouse School of Public Communications
3 credit(s) Every semester
Survey of communications law emphasizing First Amendment issues: libel, privacy, confidentiality, access to information, etc. for journalists. Students may not receive credit for more than one of the following: COM 505, 506, 507.
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COM 506 - Communications Law for Television, Radio, Film S.I. Newhouse School of Public Communications
3 credit(s) Every semester
Survey of communications law emphasizing First Amendment and regulatory law as they pertain to television, radio, film. Students may not receive credit for more than one of the following: COM 505, 506, 507.
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COM 507 - Communications Law for Advertising and Public Relations S.I. Newhouse School of Public Communications
3 credit(s) Every semester
Survey of communications law emphasizing applications to advertising and public relations. Students may not receive credit for more than one of the following: COM 505,506,507.
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COM 509 - Communications Law for Public Communicators S.I. Newhouse School of Public Communications
3 credit(s) Every semester
The course covers the First Amendment; systems of media regulation; corporate speech and election-related speech; commercial speech (advertising regulation); defamation; privacy; access to places, documents and meetings; reporter/source confidentiality; and intellectual property.
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COM 527 - International Communications S.I. Newhouse School of Public Communications
3 credit(s) Irregularly
Communication of news and opinion among nations and under varying types of social, political, and economic systems. Roles of mass media, news agencies, governments, and communications systems. Offered at SU Abroad Centers in London and Strasbourg.
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COM 600 - Selected Topics S.I. Newhouse School of Public Communications
1-6 credit(s) Irregularly
Exploration of a topic (to be determined) not covered by the standard curriculum but of interest to faculty and students in a particular semester.
Repeatable
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COM 601 - Research Project Design S.I. Newhouse School of Public Communications
3 credit(s) Only during the summer
All aspects of designing academic or applied research projects. Students write proposals that include introductory, literature review, and methodology chapters. Practical matters associated with successful completion of a significant research project.
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COM 605 - Quantitative Methods for Mass Communications Research S.I. Newhouse School of Public Communications
3 credit(s) At least 1x fall or spring
Philosophical and practical implications of quantitative research. Application of survey research, experiments and content analysis to mass communications research. Statistical analysis and use of statistical software. Students conduct primary research.
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COM 606 - Qualitative Methods for Mass Communications Research S.I. Newhouse School of Public Communications
3 credit(s) At least 1x fall or spring
Philosophical and practical implications of qualitative research. Application of textual analysis, in-depth interviews, and focus groups to mass communications research. Analysis of qualitative data and writing of research results. Students conduct primary research.
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COM 617 - Multimedia Storytelling S.I. Newhouse School of Public Communications
3 credit(s) Every semester
Students write and produce short fiction and non-fiction video stories using digital media. Emphasis on storytelling and story structures. Projects will be incorporated into websites and promoted with social media.
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COM 627 - Social Media for Communicators S.I. Newhouse School of Public Communications
3 credit(s) Every semester
Course examines strategic use of digital and social media platforms and tools for professional communication purposes, with emphasis on hands-on experience and skill. Students learn to analyze social media for communication industries.
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COM 628 - Social Media Strategy and Practice S.I. Newhouse School of Public Communications
3 credit(s) Every semester
This course will examine communications theories and their professional application to social media. Students will gain hands-on experience and learn best practices and strategies for how to stay on top of the ever-changing digital landscape.
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COM 629 - Advanced Social Media Strategy S.I. Newhouse School of Public Communications
3 credit(s) Every semester
Students will use the latest in social media analytics technologies to analyze data to create managerial-level communications strategy while learning best practices in digital-team management.
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COM 630 - Topics in Digital Media Content Strategies S.I. Newhouse School of Public Communications
3 credit(s) Every semester
Double Numbered with: COM 430
Students will develop skills that enhance a digital media property’s social media and distributed content. Leading media properties such as Buzzfeed will rotate by section as industry partner. Additional work is required of graduate students.
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COM 634 - Trendspotting in Digital Media S.I. Newhouse School of Public Communications
3 credit(s) Every semester
Double Numbered with: COM 434
Students analyze current and future technologies, searching for innovative and disruptive new media, platforms, and careers. They will learn strategies to recognize potential trends. Additional work is required of graduate students.
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COM 637 - Historical Methods in Mass Media S.I. Newhouse School of Public Communications
3 credit(s) Irregularly
Seminar in media problems explored via qualitative-historiographic research techniques. For students writing theses, planning for research and teaching, or planning specialized careers in investigative reporting.
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COM 643 - Diversity, Inclusion and Leadership in Communications S.I. Newhouse School of Public Communications
3 credit(s) Every semester
Provide students with the tools to analytically and critically examine the forces which make the pursuit of diversity and inclusion difficult, and to design strategies to be more effective as a leader for inclusion in organizations.
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COM 646 - Media and Diversity S.I. Newhouse School of Public Communications
3 credit(s) At least 1x fall or spring
Analysis of contemporary media processes as they relate to race, ethnicity, class, gender, and sexual orientation.
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COM 647 - Applied Media Research S.I. Newhouse School of Public Communications
3 credit(s) At least 1x fall or spring
Application of communications research techniques to specific problems of broadcasting, advertising, newspapers, magazines, and public relations. Individual and group projects.
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COM 670 - Experience Credit S.I. Newhouse School of Public Communications
1-6 credit(s) Every semester
Participation in a discipline or subject related experience. Student must be evaluated by written or oral reports or an examination. Permission in advance with the consent of the department chairperson, instructor, and dean. Limited to those in good academic standing.
Repeatable
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COM 688 - Origins of Contemporary Media Issues S.I. Newhouse School of Public Communications
3 credit(s) Irregularly
Historic origins and development of current issues in mass communications, involving the structure and function of the media.
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COM 690 - Independent Study S.I. Newhouse School of Public Communications
1-6 credit(s) Upon sufficient interest
Exploration of a problem, or problems, in depth. Individual independent study upon a plan submitted by the student. Admission by consent of supervising instructor(s) and the department.
Repeatable
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COM 697 - Advertising & Public Relations Law S.I. Newhouse School of Public Communications
3 credit(s) Every semester
Students will learn the fundamental cases and laws that apply to the advertising and public relations fields. Topics include First Amendment, corporate speech, intellectual property, defamation and advertising regulation.
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COM 698 - Media Law S.I. Newhouse School of Public Communications
3 credit(s) Every semester
Problems in media law, including libel, privacy, fair trial/free press, obscenity.
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COM 700 - Selected Topics S.I. Newhouse School of Public Communications
1-6 credit(s) Irregularly
Exploration of a topic (to be determined) not covered by the standard curriculum but of interest to faculty and students in a particular semester.
Repeatable
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COM 701 - Proseminar for Graduate Study S.I. Newhouse School of Public Communications
0 credit(s) At least 1x fall or spring
Required for all first-year Ph.D. and Media Studies Master’s students. Topics to include academic integrity, research resources, major communication organizations and journals, and faculty research. Specific focus to vary annually.
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COM 740 - Topics in Research Communication S.I. Newhouse School of Public Communications
3 credit(s) Irregularly
Problems that grow out of experiences of professional workers in communications, or problems that will prepare students for work in highly specialized fields. Particularly for students who have had NEW 615.
Repeatable 1 time(s), 6 credits maximum
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COM 755 - Communications Theory S.I. Newhouse School of Public Communications
3 credit(s) At least 1x fall or spring
Application of information theory to mass communications problems. Nature of the communications process in groups and between mass media and audiences. Contribution of theoretical concepts to solving specific problems.
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COM 777 - Seminar in Media Effects S.I. Newhouse School of Public Communications
3 credit(s) Irregularly
Course examines research and theory on media effects as well as problems associated with conducting effects research. Focus is primarily on social scientific approaches to media effects. Students are expected to conduct original research.
PREREQ: COM 605 , COM 755
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COM 788 - Theories of Media Content S.I. Newhouse School of Public Communications
3 credit(s) Irregularly
Influences on media content over five levels of analysis: individual, media routines, organizational, social institutions, and social systems. Seminar participants are responsible for leading discussions and writing a theoretical paper.
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COM 800 - Selected Topics S.I. Newhouse School of Public Communications
1-6 credit(s) Irregularly
Exploration of a topic (to be determined) not covered by the standard curriculum but of interest to faculty and students in a particular semester.
Repeatable
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COM 806 - Survey Research Methods S.I. Newhouse School of Public Communications
3 credit(s) Irregularly
Seminar provides hands-on experience with online surveys and discussion of other survey methods. Students design their research studies, using data collected from the common survey, and write quantitative research papers.
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COM 807 - Content Analysis Research Methods S.I. Newhouse School of Public Communications
3 credit(s) Odd academic yr e.g. 2007-8
Quantitative content analysis designs and methods. Students are required to propose and complete a quantitative research paper. Students are encouraged to submit their papers to academic conferences.
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COM 990 - Readings: Doctorate S.I. Newhouse School of Public Communications
1-6 credit(s) Upon sufficient interest
Undifferentiated program for individualized study for students working for doctorate.
Repeatable 1 time(s), 12 credits maximum
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COM 997 - Masters Thesis S.I. Newhouse School of Public Communications
1-6 credit(s) Every semester
Repeatable
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COM 999 - Dissertation S.I. Newhouse School of Public Communications
1-18 credit(s) Every semester
Repeatable 17 time(s), 18 credits maximum
Documentary Film and History
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DFH 600 - Selected Topics in Documentary Film and History S.I. Newhouse School of Public Communications
1-6 credit(s) Irregularly
Exploration of a topic (to be determined) not covered by the standard curriculum but of interest to faculty and students in a particular semester.
Repeatable
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DFH 610 - Documentary Production Research S.I. Newhouse School of Public Communications
1 credit(s) Every semester
Analyzes the unique collaborative nature of the documentary through screenings of important work in the genre, readings and lectures by visiting professionals. Students design research strategies and write proposals for a Documentary Film and History thesis.
Repeatable 2 time(s), 3 credits maximum
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DFH 670 - Experience Credit S.I. Newhouse School of Public Communications
1-6 credit(s)
Participation in a discipline or subject related experience. Student must be evaluated by written or oral reports or an examination. Permission in advance with the consent of the department chairperson, instructor, and dean. Limited to those in good academic standing.
Repeatable
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DFH 693 - Oral History Workshop S.I. Newhouse School of Public Communications
3 credit(s) At least 1x fall or spring
Crosslisted with: HST 693
Examines the practice of oral history from methodological and theoretical levels, the differences between individual and collective memories, and its application to analysis of events, ethical dimensions, and technological tools.
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DFH 695 - Historical Narratives and Interpretation S.I. Newhouse School of Public Communications
3 credit(s) At least 1x fall or spring
Crosslisted with: HST 695
Comparison and exploration of the documentary and the written word as alternative formats for presenting history. Documentaries and historical writings are examined and discussed using case studies.
Graphic Design
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GRA 547 - Magazine Design and Production S.I. Newhouse School of Public Communications
3 credit(s) Irregularly
Principles of magazine graphics using current practices and technology to create magazine designs. Digital typography, layout, cover design, computer-based production. Credit cannot be given for GRA 547 and GRA 567.
PREREQ: VIS 607
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GRA 557 - Information Graphics S.I. Newhouse School of Public Communications
3 credit(s) Irregularly
Principles and techniques of information visualization for public communications applications including journalism, advertising, and public relations. Emphasis on principles of quantitative and qualitative research for information graphics and techniques of visual narrative and information-based design.
PREREQ: VIS 607
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GRA 567 - Advertising Production S.I. Newhouse School of Public Communications
3 credit(s) Irregularly
Development of ad campaigns from thumbnail sketches through finished comps. Emphasizing concept and its stylistically appropriate expression through typography, layout, and use of photography/illustration publishing standards including current computer software for design. Concurrent lab required.
PREREQ: VIS 607
Interactive Communications Core
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