2022-2023 Graduate Course Catalog 
    
    May 18, 2024  
2022-2023 Graduate Course Catalog [ARCHIVED CATALOG]

S.I. Newhouse School of Public Communications Courses


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S.I. Newhouse School of Public Communications

Courses

Interactive Communications Core

  • ICC 617 - Issues in Media Management

    S.I. Newhouse School of Public Communications
    3 credit(s) Only during the summer
    Intensive reading course where students explore key economic, legal and technological forces changing media businesses.
  • ICC 622 - Digital Communications Strategy and Innovation

    S.I. Newhouse School of Public Communications
    3 credit(s) Every semester
    Students will demonstrate mastery of concepts and practices from previous coursework, and using both entrepreneurial and intrapreneurial approaches will produce a plan for a comprehensive and innovative solution to a digital media communication problem.
  • ICC 625 - New Media Business

    S.I. Newhouse School of Public Communications
    3 credit(s) At least 1x fall or spring
    The forces and drivers that shape the corporate structures, strategies, products, services, costs, and revenue in offline and networked New Media. Students apply traditional and evolving business principles to develop entrepreneurial new media business plans.
  • ICC 627 - New Media Venture Launch

    S.I. Newhouse School of Public Communications
    3 credit(s) At least 1x fall or spring


    Double Numbered with: ICC 427
    Students will learn the process of preparing and validating new media business ideas for launching - whether freelance, small business or high-scale ventures. In the process, all learn tools and techniques required to become media innovators and entrepreneurs. Additional work is required of graduate students.

     

  • ICC 632 - Media Industry Leadership and Change

    S.I. Newhouse School of Public Communications
    1.5 credit(s) Every semester
    Each immersion focuses on a topic that is relevant to its location and to the mass media and communications industries. Guest speakers and presenters will include leaders from top communications organizations and new media startups worldwide.
    Repeatable 1 time(s), 3 credits maximum
  • ICC 683 - Case Studies in Media Management

    S.I. Newhouse School of Public Communications
    3 credit(s) At least 1x fall or spring
    Students conduct advanced business analysis and consulting for various media companies. Emphasis on NYC media companies.
    PREREQ: ICC 606  AND ICC 625 
  • ICC 689 - New Media Management Capstone

    S.I. Newhouse School of Public Communications
    6 credit(s) Only during the summer
    Culminating experience for students in New Media Management Program. Students will deepen their knowledge of concepts studied and skills developed during previous year. In this capstone, students participate in a management project at a media business.
  • MND 504 - Multimedia Projects

    S.I. Newhouse School of Public Communications
    3 credit(s) At least 1x fall or spring
    Students design and script an interactive storytelling project that includes photos, videos, sound, text, graphics, and database information, which then will be prepped for publication intended for mobile device.

Journalism

  • JNL 530 - Topics in Specialized Reporting

    S.I. Newhouse School of Public Communications
    3 credit(s) Every semester
    Event- and issue-oriented reporting in politics, courts, science, environment, minorities, education, local government. Several sections. One news area to a section.
    PREREQ: BDJ 664  OR MND 615  
    Repeatable 1 time(s), 6 credits maximum
  • JNL 690 - Independent Study

    S.I. Newhouse School of Public Communications
    1 credit(s) Every semester
    Exploration of a problem, or problems, in depth. Individual independent study upon a plan submitted by the student. Admission by consent of supervising instructor(s) and the department.
    Repeatable

Media & Education

  • M&E 601 - Media and Education CAS Colloquium

    S.I. Newhouse School of Public Communications
    1 credit(s) Only during the summer
    Critical examination of intersections between the fields of Media and Education for educational professionals.
  • M&E 610 - Media and Education Master’s Colloquium

    S.I. Newhouse School of Public Communications
    1 credit(s) Every semester
    Critical examination of intersections between the fields of Media and Education at three distinct phases in students’ programs of study.
    Repeatable 2 time(s), 3 credits maximum
  • M&E 611 - Proseminar in Media and Education

    S.I. Newhouse School of Public Communications
    3 credit(s) Every semester
    Critical examination of the intersections of law, ethics and professionalism in the increasingly confluent fields of media and education.
  • M&E 621 - Media and Education Practicum: Project Development

    S.I. Newhouse School of Public Communications
    3 credit(s) At least 1x fall or spring
    Conceiving, structuring and planning media projects in students’ respective fields of educational practice. Students will participate in an interactive forum designed to foster discussion about creative and educational challenges arising from their work.
  • M&E 622 - Media and Education Practicum: Production

    S.I. Newhouse School of Public Communications
    3 credit(s) At least 1x fall or spring
    Production and post production of media projects in students’ respective fields of educational practice. Students will participate in an interactive forum designed to foster discussion about creative and educational challenges arising from their work.
  • M&E 650 - Special Projects Seminar

    S.I. Newhouse School of Public Communications
    2 credit(s) At least 1x fall or spring
    This flexible course format is designed to accommodate Media and Education project-based initiatives in a variety of educational areas of study.
  • M&E 689 - Media & Education Capstone

    S.I. Newhouse School of Public Communications
    3 credit(s) At least 1x fall or spring
    This advanced practice course is designed to provide M&E students the opportunity to cap their Master’s experience with a summative media and education project of their own design.
  • M&E 690 - Independent Study

    S.I. Newhouse School of Public Communications
    1-6 credit(s) Upon sufficient interest
    Repeatable

Magazine

  • MAG 500 - Selected Topics

    S.I. Newhouse School of Public Communications
    1-6 credit(s) Irregularly
    Exploration of a topic (to be determined) not covered by the standard curriculum but of interest to faculty and students in a particular semester.
    Repeatable
  • MAG 529 - Writing and Editing for Magazine Websites

    S.I. Newhouse School of Public Communications
    3 credit(s) Irregularly
    Everything you need to know to join a magazine-branded website’s staff: eye-catching copy, clickable headlines, site design, custom-edit projects, interactive tools, video and blogs, plus search engine optimization, social media engagement, and audience tracking.
    PREREQ: MND 615  

Magazine, News and Digital Journalism

  • MND 505 - Digital News & Innovation

    S.I. Newhouse School of Public Communications
    3 credit(s) Every semester
    Collaborate with students and professors to report on and produce engaging digital products for the campus community by utilizing multimedia skills, learning interactive production systems and gaining an understanding of the changing media landscape.
    PREREQ: MND 615  
  • MND 506 - Digital News Leadership

    S.I. Newhouse School of Public Communications
    1 credit(s) Every semester
    Course enables students to determine and effectively manage the editorial direction of TheNewsHouse.com while learning and experimenting with the technical, visual and social media aspects of producing digital content across multiple platforms.
    PREREQ: MND 505  
  • MND 509 - Advanced Newspaper Editing

    S.I. Newhouse School of Public Communications
    3 credit(s) At least 1x fall or spring
    Copy editing, headlines, visuals, design, and technology. Handling departments and special sections, editing complex copy. Significant trends in newspaper editing.
    PREREQ: NEW 508  OR MNO 608 OR MND 608  
  • MND 518 - Critical Writing

    S.I. Newhouse School of Public Communications
    3 credit(s) At least 1x fall or spring
    Criticism and its function in journalism and society. Reviewing books, plays, motion pictures, and other art forms.
    PREREQ: MND 615  
  • MND 526 - Beauty & Fashion Journalism

    S.I. Newhouse School of Public Communications
    3 credit(s) At least 1x fall or spring
    This course focuses on producing fashion and beauty editorial content across platforms, explores the use of social media in building a personal brand, and discusses the industry’s ethical challenges.
  • MND 535 - Newspaper & Magazine Practicum

    S.I. Newhouse School of Public Communications
    1-3 credit(s) Every semester
    Reporting and writing for Central New York newspapers and magazines. Weekly class sessions. Discussion of journalism topics. Research paper.
    PREREQ: BDJ 664  OR MND 615  
    Repeatable 2 time(s), 3 credits maximum
  • MND 538 - Travel Writing

    S.I. Newhouse School of Public Communications
    3 credit(s) At least 1x fall or spring
    Writing and selling magazine articles about traveling and specific geographic areas. Students will write in a variety of styles, especially exploring the narrative form.
    PREREQ: MND 615  
  • MND 545 - Virtual Reality Storytelling

    S.I. Newhouse School of Public Communications
    3 credit(s) Every semester
    This course is for students in professional communications degrees to learn to tell stories interactively using virtual and augmented reality. Techniques incorporate 360-degree video and computer-generated scenes, often using headsets.
  • MND 600 - Selected Topics

    S.I. Newhouse School of Public Communications
    1-6 credit(s)
    Exploration of a topic (to be determined) not covered by the standard curriculum but of interest to faculty and students in a particular semester.
    Repeatable
  • MND 602 - Journalism Ethics & Diversity

    S.I. Newhouse School of Public Communications
    1 credit(s) Only during the summer
    Key ethical and diversity issues confronting journalists on all media platforms: digital, magazine, news, and social media. Evaluation of journalism standards and practices, especially when interests of audiences and revenue conflict. Case studies and media criticism.
  • MND 605 - News Writing and Reporting

    S.I. Newhouse School of Public Communications
    3 credit(s) Only during the summer
    Gather news and information for storytelling on multiple platforms: reporting, writing for print, introduction to taking photos, shooting video, capturing audio, using social media. Learn traditions, responsibilities of a free press, ethics, plagiarism, libel.
  • MND 606 - Magazine Article Writing

    S.I. Newhouse School of Public Communications
    3 credit(s) Every semester
    Double Numbered with: MND 406
    Writing magazine articles: idea development, pitching, research and sources, organization, audience. Students write one full-length article along with other classic article types. Additional work required of graduate students.
  • MND 608 - Magazine and News Editing

    S.I. Newhouse School of Public Communications
    3 credit(s) Every semester
    Double Numbered with: MND 408
    This class covers editorial skills demanded in media organizations: editing and rewriting copy, identifying audiences, creating content across platforms, generating ideas, working with writers, story organization, writing display copy, fact checking. Additional work is required of graduate students.    
    PREREQ: MND 615  
  • MND 609 - Investigative Projects

    S.I. Newhouse School of Public Communications
    3 credit(s) At least 1x fall or spring
    Double Numbered with: MND 409
    In this project-based course, you will learn the mindset, tools and skills used by investigative reporters. You will work with your colleagues to produce a significant piece of journalistic work. Additional work is required of graduate students.
    PREREQ: MND 615  
  • MND 611 - Web & Mobile Story Production

    S.I. Newhouse School of Public Communications
    3 credit(s) Every semester
    Crosslisted with: MNO 611 
    Double Numbered with: MND 411
    This course examines the editorial experience for digital audiences and explores innovation in new storytelling platforms. Students will produce journalism for delivery on web and mobile devices. Additional work is required of graduate students.
  • MND 612 - Data-Driven Journalism

    S.I. Newhouse School of Public Communications
    3 credit(s) Every semester
    This hands-on course teaches students to gather, analyze and present data as part of the journalistic enterprise. Students will find stories in existing datasets, and/or build custom datasets, as part of writing data-driven news stories.
  • MND 613 - Emerging Media Platforms

    S.I. Newhouse School of Public Communications
    3 credit(s) Every semester
    Crosslisted with: MNO 613  
    Double Numbered with: MND 413
    Learn to identify and embrace opportunities posed by emerging media technologies. Includes a survey of the latest technologies and trends that are changing how people access, interact with and publish news and information. Additional work is required of graduate students.
  • MND 615 - Multiplatform Reporting and Writing

    S.I. Newhouse School of Public Communications
    3 credit(s) At least 1x fall or spring
    Reporting and writing using the beat system. Creating content for different publications, including newspapers, magazines, and websites. Packaging text and multimedia.
    PREREQ: MND 605  or NEW 605
  • MND 616 - Applied Research for Magazine, News and Digital Journalists

    S.I. Newhouse School of Public Communications
    3 credit(s) At least 1x fall or spring
    In this course students will learn techniques for acquiring, analyzing and reporting on information from databases, archives, governments, survey research firms, academics, and other sources.
    PREREQ: MND 605  
    COREQ: MND 615  
  • MND 617 - Multimedia Storytelling for Journalists

    S.I. Newhouse School of Public Communications
    3 credit(s) At least 1x fall or spring
    This skills course focuses on the production and distribution of journalism via mobile devices and the web. The class requires critical and conceptual analysis of how digital story experiences demand new approaches, techniques, and strategies.
  • MND 630 - Topics in Multimedia Reporting of Science

    S.I. Newhouse School of Public Communications
    3 credit(s) Every semester
    Double Numbered with: MND 430
    The principles, practices and processes of multimedia journalism are taught in the context of public understanding of science and technology. Additional work required of graduate students.
    Repeatable 2 time(s), 6 credits maximum
  • MND 631 - Digital Launch

    S.I. Newhouse School of Public Communications
    3-6 credit(s) Only during the summer
    Capstone experience for graduate magazine, news, and digital journalism students. Students produce a professional digital project with original content supported by social and multimedia, and launched on a responsively designed website.
    PREREQ: MND 615  OR MNO 617, MND 608 , AND MND 617  
  • MND 642 - Using Data to Tell Stories

    S.I. Newhouse School of Public Communications
    3 credit(s) Every semester
    Double Numbered with: MND 442
    This class covers developing a data story idea and finding public records, data analysis, storytelling and developing data-driven interactives. Skills covered includes using FOIA, spreadsheets, relational databases and an introduction to big data. Additional work is required of graduate students.

  • MND 651 - Sports Interviewing

    S.I. Newhouse School of Public Communications
    1 credit(s) Every semester
    Crosslisted with: BDJ 651  
    Sports Interviewing supplements a student’s Newhouse curriculum in developing stories applied to sports.  It focuses beyond the final story product, showing students the array of information provided by interview subjects based on questions asked. Additional work required of graduate students.
    PREREQ: BDJ 611  or MND 605  
  • MND 652 - Sports Column Writing and Commentary

    S.I. Newhouse School of Public Communications
    1 credit(s) Every semester
    Crosslisted with: BDJ 652  
    This class focuses on expressing opinions on sports issues, personalities and events in all media. It covers differences in platforms, the challenge of producing quality work on deadline, and the importance of establishing credibility. Additional work required of graduate students.
    PREREQ: BDJ 663  OR MND 605  
  • MND 654 - Sports Writing Across Platforms

    Sports Writing Across Platforms
    3 credit(s) At least 1x fall or spring
    Double Numbered with: 454
    A reading and writing intensive class of sportswriting. Techniques to be covered: sourcing, reporting, interviewing, writing, and editing. Formats include: game stories, social media, book reviews, long form storytelling. Additional work required of graduate students.
  • MND 690 - Independent Study

    S.I. Newhouse School of Public Communications
    1-6 credit(s) Every semester
    Exploration of a problem, or problems, in depth. Individual independent study upon a plan submitted by the student. Admission by consent of supervising instructor(s) and the department.
    Repeatable

Magazine, Newspaper, and Online Journalism

  • MNO 600 - Selected Topics: Magazine, Newspaper, and Online Journalism

    S.I. Newhouse School of Public Communications
    1-6 credit(s) Irregularly
    Exploration of a topic (to be determined) not covered by the standard curriculum but of interest to faculty and students in a particular semester.
    Repeatable
  • MNO 611 - Web and Mobile Story Production

    S.I. Newhouse School of Public Communications
    3 credit(s) Every semester
    Crosslisted with: MND 611  
    Examines the editorial experience for digital audiences and explores innovation in new storytelling platforms. Students will produce journalism for delivery on web and mobile devices.
  • MNO 613 - Emerging Media Platforms

    S.I. Newhouse School of Public Communications
    3 credit(s) Every semester
    Crosslisted with: MND 613  
    Double Numbered with: MND 413
    Learn to identify and embrace opportunities posed by emerging media technologies. Includes a survey of the latest technologies and trends that are changing how people access, interact with and publish news and information. Additional work is required of graduate students.

Multimedia Photography and Design

  • MPD 500 - Selected Topics

    S.I. Newhouse School of Public Communications
    1-6 credit(s) Irregularly
    Exploration of a topic (to be determined) not covered by the standard curriculum but of interest to faculty and students in a particular semester.
    Repeatable
  • MPD 600 - Selected Topics

    S.I. Newhouse School of Public Communications
    1-6 credit(s) Irregularly
    Exploration of a topic (to be determined) not covered by the standard curriculum but of interest to faculty and students in a particular semester.
    Repeatable
  • MPD 606 - Advertising and Illustration Photography Capstone

    S.I. Newhouse School of Public Communications
    3 credit(s) At least 1x fall or spring
    Double Numbered with: MPD 406
    Using advanced photo illustration skills, students collaborate with other Newhouse majors and on a major department project. Students develop their individual brand producing multimedia work for their print and web portfolio. Students cannot receive credit for more than one of the following: MPD 406/606, MPD 426/626, MPD 478/678. Additional work required of graduate students.
    PREREQ: VIS 634 
  • MPD 626 - Multimedia and Photojournalism Capstone

    S.I. Newhouse School of Public Communications
    3 credit(s) At least 1x fall or spring
    Double Numbered with: MPD 426
    Using advanced multimedia and journalism skills students work in collaboration with other Newhouse majors and on a major department project. Students develop their individual brand producing multimedia work for their print and web portfolio. Students cannot receive credit for more than one of the following: MPD 406/606, MPD 426/626, MPD 478/678. Additional work required of graduate students.
  • MPD 678 - Graphic Design Capstone

    S.I. Newhouse School of Public Communications
    3 credit(s) Irregularly
    Double Numbered with: MPD 478
    Using advanced interactive and graphic design skills students work in collaboration with other Newhouse majors and on a major department project. Students develop an individual brand producing multimedia work for their print and web portfolio. Students cannot receive credit for more than one of the following: MPD 406/606, MPD 426/626, MPD 478/678. Additional work required of graduate students
  • MPD 690 - Independent Study

    S.I. Newhouse School of Public Communications
    1-6 credit(s) Upon sufficient interest
    Exploration of a problem, or problems, in depth. Individual independent study upon a plan submitted by the student. Admission by consent of supervising instructor(s) and the department.
    Repeatable

Newspaper and Online Journalism

  • NEW 500 - Selected Topics

    S.I. Newhouse School of Public Communications
    1-6 credit(s) Irregularly
    Exploration of a topic (to be determined) not covered by the standard curriculum but of interest to faculty and students in a particular semester.
    Repeatable
  • NEW 508 - Newspaper Editing

    S.I. Newhouse School of Public Communications
    3 credit(s) Every semester
    Preparation of copy for publication. Headline writing. Correction of copy. Evaluation of news. Condensation of news stories. News display and makeup.
  • NEW 600 - Selected Topics

    S.I. Newhouse School of Public Communications
    1-6 credit(s) Irregularly
    Exploration of a topic (to be determined) not covered by the standard curriculum but of interest to faculty and students in a particular semester.
    Repeatable

Photography

  • PHO 500 - Selected Topics

    S.I. Newhouse School of Public Communications
    1-6 credit(s) Irregularly
    Exploration of a topic (to be determined) not covered by the standard curriculum but of interest to faculty and students in a particular semester.
    Repeatable
  • PHO 511 - Color Imaging

    S.I. Newhouse School of Public Communications
    3 credit(s) Irregularly
    Technical and creative application of color theory and color-imaging technology for communications.
  • PHO 515 - Contemporary Photography

    S.I. Newhouse School of Public Communications
    3 credit(s) At least 1x fall or spring
    Contemporary photography in illustration, advertising, and journalism. Aesthetic and communicative aspects. Lecture course without laboratory.
  • PHO 530 - Topics in Photography

    S.I. Newhouse School of Public Communications
    3 credit(s) At least 1x fall or spring
    In-depth study of different professional photography specializations including sports photography, fashion and portrait photography, documentary photography, architectural photography, and other topics selected by the department.
    Repeatable 2 time(s), 9 credits maximum
  • PHO 580 - International Course

    S.I. Newhouse School of Public Communications
    1-12 credit(s) Irregularly
    Offered through SUAbroad by educational institution outside the United States. Student registers for the course at the foreign institution and is graded according to that institution’s practice. SUAbroad works with the S.U. academic department to assign the appropriate course level, title, and grade for the student’s transcript.
    Repeatable
  • PHO 581 - Photographic Workshop

    S.I. Newhouse School of Public Communications
    3 credit(s) Irregularly
    Advanced photography workshop in advertising and/or photojournalism. Emphasis on content suitable for publication in communications media. Offered London campus only.
  • PHO 610 - Research in Photography

    S.I. Newhouse School of Public Communications
    1-3 credit(s) Irregularly
    For advanced students to conduct technical and creative research.
    Repeatable 5 time(s), 6 credits maximum

Public Relations

  • PRL 500 - Selected Topics

    S.I. Newhouse School of Public Communications
    1-6 credit(s) Irregularly
    Exploration of a topic (to be determined) not covered by the standard curriculum but of interest to faculty and students in a particular semester.
    Repeatable
  • PRL 525 - Public Relations Practicum

    S.I. Newhouse School of Public Communications
    2 credit(s) At least 1x fall or spring
    On-site work experience in the Syracuse area to acclimate students to the realities of organizational life; to explore one type of public relations in depth; to apply classroom theory to the solution of everyday communications problems and to develop additional work samples for professional portfolios.
  • PRL 530 - Special Topics in Public Relations

    S.I. Newhouse School of Public Communications
    1-3 credit(s) At least 1x fall or spring
    In-depth look at different public relations specializations, including media relations, government relations, investor relations, crisis communications, employee communications, and sports information.
    Repeatable 2 time(s), 3 credits maximum
  • PRL 600 - Selected Topics

    S.I. Newhouse School of Public Communications
    1-6 credit(s) Irregularly
    Exploration of a topic (to be determined) not covered by the standard curriculum but of interest to faculty and students in a particular semester.
    Repeatable
  • PRL 601 - Public Relations Principles and Practices

    S.I. Newhouse School of Public Communications
    1 credit(s) Only during the summer
    Introduction to the growing field of public relations, its history and trends; careers and specializations; job requirements; role as a management function building two-way communication for organizations and their publics; ethics and social responsibility; social media impact.
  • PRL 602 - Introduction to Public Diplomacy and Communications

    S.I. Newhouse School of Public Communications
    3 credit(s) Only during the summer
    A gateway course on the theory and practice of public diplomacy. Fundamental topics in public relations and international relations will be explored.
  • PRL 603 - Foundations of Analytics, Social Listening and Information Gathering

    S.I. Newhouse School of Public Communications
    1 credit(s) At least 1x fall or spring
    Information gathering introduces students to effective search strategies for secondary research, social media listening and databases, laying the foundation for finding insights and developing primary research methodologies. Basic concepts of digital analytics are explored.
  • PRL 604 - Theory and Practice of Public Relations

    S.I. Newhouse School of Public Communications
    3 credit(s) Every semester


    Students learn about the theory and practice of public relations, while also learning the strategic writing process, storytelling, media relations, and pitching techniques, demonstrating professional writing skills using AP style, planning and presentation skills.

    This course is summer only residentially and taught at least once a year in the Newhouse online program.

  • PRL 605 - Public Relations Theory

    S.I. Newhouse School of Public Communications
    3 credit(s) At least 1x fall or spring
    This course covers theories of excellence in public relations by looking at models, roles, communication, organizational culture, diversity and ethics. A brief overview of communication theory included. Theories form the foundation for professional practice.
    PREREQ: PRL 604 
  • PRL 606 - Digital Strategic Communications Management

    S.I. Newhouse School of Public Communications
    3 credit(s) Every semester
    This course introduces students to public relations, mass communication and social psychology theories applicable to professional practice, and orients them to effective strategies that are required in an increasingly digital and social media-driven working environment.
  • PRL 607 - Advanced Public Diplomacy

    S.I. Newhouse School of Public Communications
    3 credit(s) At least 1x fall or spring
    International public relations and public diplomacy, global media systems, international organizations and the intersection between strategic government communication, mass media and global public opinion.
    PREREQ: PRL 602 
  • PRL 608 - Public Relations Writing

    S.I. Newhouse School of Public Communications
    3 credit(s) At least 1x fall or spring
    Written communication expected of entry-level public relations/public diplomacy professionals, along with the basic understanding of how the media researches, writes, and reports the news.
  • PRL 609 - Advertising and Public Relations Research Design

    S.I. Newhouse School of Public Communications
    3 credit(s) Every semester
    Crosslisted with: ADV 609
    Students learn to apply critical thinking skills when using research to gain insights to solve strategic communications challenges.
  • PRL 611 - Public Relations Research

    S.I. Newhouse School of Public Communications
    3 credit(s) At least 1x fall or spring
    Nature, formation, and communications of attitudes and public opinion in public relations settings. Application of social science methods for measuring attitudes, opinions, and public relations performances. Actual research designed and carried out for client.
  • PRL 614 - Public Relations Writing for Converged Media

    S.I. Newhouse School of Public Communications
    3 credit(s) At least 1x fall or spring
    Emphasize strategic public relations and social media writing; research, compose and develop multimedia content for social sharing, websites and other media for various purposes; respond to crisis situations within the social sphere; and ePortfolio development.
    PREREQ: PRL 604  
  • PRL 615 - Public Relations Campaign Planning & Execution

    S.I. Newhouse School of Public Communications
    3 credit(s) At least 1x fall or spring
    Students apply strategic planning, research and tactics to client needs. Teams design, execute and evaluate appropriate integrated campaigns for actual clients. Frequent client/team interaction required. Campaign books produced are part of the student’s professional portfolio.
    PREREQ: PRL 611  
  • PRL 619 - Social Media & Society for Public Relations

    Social Media & Society for Public Relations
    1.5 credit(s) At least 1x fall or spring
    Double Numbered with: 319
    This course explores the competing role social media plays within our personal and our professional lives as PR practitioners and seeks to understand the pervasiveness and impacts of social media. Additional work required of graduate students.
  • PRL 620 - Digital & Social Media Innovation for Public Relations

    Digital & Social Media Innovation for Public Relations
    1.5 credit(s) At least 1x fall or spring
    Double Numbered with: 320
    The course offers a comprehensive overview of the innovations in digital and social media occurring within the public relations field. Additional work required of graduate students.
  • PRL 623 - Crisis Communications

    S.I. Newhouse School of Public Communications
    3 credit(s) Every semester
    This course focuses on crisis communication management, through the identification, understanding and demonstration of crisis types and the life cycle of a crisis. Students will learn how to create effective crisis communication strategies.
  • PRL 624 - Public Relations Management and Leadership

    Public Relations Management and Leadership
    3 credit(s) Every semester
    Double Numbered with: 424
    Students learn the responsibilities of managing a public relations department in various organizational settings; historical and current management theories and practices are applied to the public relations function. Additional work required of graduate students.
  • PRL 631 - Intro to Financial and Investor Communication

    S.I. Newhouse School of Public Communications
    1.5 credit(s) At least 1x fall or spring
    Double Numbered with: PRL 431
    Explore career paths in Investor Relations from agency and corporate perspectives, learn how to speak the language of the “C-Suite”, read and understand basic financial statements, and address disclosure, transparency, ethical and legal considerations.  Additional work is required of graduate students.
  • PRL 632 - Writing for Financial and Investor Communication

    S.I. Newhouse School of Public Communications
    1.5 credit(s) At least 1x fall or spring
    Double Numbered with: PRL 432
    Introduction to communications tools used to disclose and explain a company’s financial performance, business goals, objectives and strategies. Writing includes research, “C-Suite” language and basic financial statements.  Additional work is required of graduate students.
    PREREQ: PRL 604  and PRL 631  
  • PRL 635 - Public Relations Culminating Experience

    S.I. Newhouse School of Public Communications
    3 credit(s) At least 1x fall or spring
    Students work in a professional setting full-time for a minimum of eight weeks. Students are responsible for a journal of observations, and a midpoint and final evaluations. PR master’s student with 33 completed hours toward degree required.
    PREREQ: PRL 615  AND PRL 725  AND PRL 525  AND COM 698  AND VIS 607 
  • PRL 643 - Diversity in Public Relations

    Diversity in Public Relations
    3 credit(s) At least 1x fall or spring
    This course addresses diversity issues which are imperative to understand as consumers and producers of public relations media.
  • PRL 645 - The Ethics of Advocacy

    S.I. Newhouse School of Public Communications
    3 credit(s) Every semester
    Double Numbered with: PRL 345
    Study and application of moral philosophy to ethical decision making in organizations. Examines ethical challenges in public relations, business management, advocacy, public affairs, or other career avenues. Additional work required of graduate students.
  • PRL 725 - Public Relations Management

    S.I. Newhouse School of Public Communications
    3 credit(s) At least 1x fall or spring
    Historical and current management theories and practices to apply to the public relations function. Students learn the responsibilities of managing a public relations department.
    PREREQ: PRL 605 , AND PRL 611  AND PRL 614 
  • PRL 735 - Public Diplomacy Practicum

    S.I. Newhouse School of Public Communications
    3 credit(s) At least 1x fall or spring
    A practicum in student internships in professional settings based on interest and career plans. Students will intern and create a portfolio of writing, graphics, and research samples. The course will also include a comprehensive exam.
    PREREQ: VIS 607  AND PRL 602  AND PRL 611  AND PRL 615  

Sports Media & Communications

  • SMC 601 - Sports Media & Communications Proseminar

    S.I. Newhouse School of Public Communications
    1 credit(s) Only during the summer
    This class is an examination of the sports media field. Students will discuss career paths within the industry and the roles sports media professionals play.
  • SMC 621 - Sports PR and Athlete Advocacy

    Sports PR and Athlete Advocacy
    1 credit(s) At least 1x fall or spring
    Double Numbered with: 421
    This course examines and explores the unique situations and skills required for public relations practitioners, through both a domestic and global look at sports industry and reputation management. Additional work required of graduate students.
  • SMC 622 - Sports Production

    Sports Production
    3 credit(s) At least 1x fall or spring
    Double Numbered with: 422
    This class examines how promos, long form, studio and live sports production utilizes storytelling, interviews, music, shot selection and editing techniques. Additional work required of graduate students.
  • SMC 623 - Sports Documentary

    Sports Documentary
    3 credit(s) At least 1x fall or spring
    Double Numbered with: 423
    This workshop course examines the history of sports filmmaking and challenges students to utilize studied techniques to find their own voice and produce documentary short(s). Additional work required of graduate students.
  • SMC 624 - The Sports Media Pitch

    The Sports Media Pitch
    3 credit(s) At least 1x fall or spring
    Double Numbered with: 424
    Students will collaborate with a real-word partner and industry professionals on content creation, programming, advertising and social media to create a promotional campaign for a major brand/advertiser. Additional work required of graduate students.
  • SMC 630 - Topics in Esports and Media

    S.I. Newhouse School of Public Communications
    3 credit(s) At least 1x fall or spring
    Double Numbered with: SMC 330
    Students learn the history of Esports, trending technologies, fan experience and Esports reporting. Students will develop skills that enhance an Esports media property’s social media, distributed content and brand management. Esports media properties rotate as industry partners.  Additional work is required of graduate students.

Television, Radio, and Film

  • ICC 628 - Entertainment Innovation & Entrepreneurship

    S.I. Newhouse School of Public Communications
    3 credit(s) At least 1x fall or spring
    Double Numbered with: ICC 428
    This course provides study in the entrepreneurial process for the creative industries. Students learn effectuation, the five types of new ventures, and the basics of startup culture and media product development. Additional work required of graduate students.
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