2022-2023 Graduate Course Catalog 
    
    Dec 04, 2022  
2022-2023 Graduate Course Catalog

Public Relations, MS


Contact:

Moon J. Lee, Chair
318 Newhouse 2, 315-443-9347

Faculty

Anthony D’Angelo, Kelly Gaggin, SooYeon Hong, Brad Horn, Hua Jiang, Dennis F. Kinsey, Moon J. Lee, Joon Soo Lim, Regina Luttrell, Steven Pike, Erika Schneider

The internationally recognized public relations program at the S.I. Newhouse of Public Communications is one of the few programs in the country that offers public relations education at the undergraduate, graduate, and mid-career levels.

The 36-37 credit program in Public Relations is an intensive thirteen months of professional study primarily for recent college graduates seeking entry into the field of public relations. The program also enrolls public relations practitioners with fewer than five years of experience who are seeking to renew and refine their skills. Master’s degree students have the opportunity to explore the theoretical underpinnings of the profession and to apply best practices. The program is distinguished by its many fine alumni both nationally and abroad, working and teaching in the full spectrum of public relations specialties.

Students choose between three program options. The first is a professional program track with an emphasis on social and digital media or financial communications. Students can also optionally choose the sports media & communications track, focusing on sports public relations, or the thesis track, an advanced study in preparation for a teaching and/or research career. Students who choose the professional or sports media & communications tracks complete their degrees with a capstone examination and internship. Thesis track students complete a thesis.

This 36-37 credit program leads to a Master of Science (M.S.) in Public Relations.

Student Learning Outcomes


In addition to the comprehensive Newhouse School learning outcomes listed in the School’s Educational Mission , students in the Public Relations program are expected to achieve the following additional learning outcomes:

  • Apply management principles as related to leadership, strategic planning for public relations departments, collaborating on teams, conducting performance reviews, integrating strategic communications with other organizational functions, and considering fiscal resources.

Professional track total: 36 credits


Sports Media & Communications Track (37 credits)


Thesis track total: 36 credits