2022-2023 Graduate Course Catalog 
    
    Dec 07, 2022  
2022-2023 Graduate Course Catalog

Advertising, MA


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Contact:

James Tsao, Chair

318 Newhouse 3, 315-443-7362

Faculty

Beth Egan, Amy Falkner, Daniela Molta, Kevin O'Neill, Rebecca Ortiz, Edward W. Russell, Brian Sheehan, James Tsao, Melanie White

Advertising is a fast-paced industry, changing with the times and, along with other communications professions, riding the digital wave into new waters. Our one-year, intensive advertising graduate program prepares students to work in this exciting industry and gives them the professional strategies they'll need to succeed and thrive.

This 36-credit program leads to a Master of Arts (M.A.) in Advertising.

Student Learning Outcomes


In addition to the comprehensive Newhouse School learning outcomes listed in the School’s Educational Mission, students in the Advertising Master’s program are expected to achieve the following additional learning outcome:

  • Present advertising ideas, plans, research, strategies and executions in settings appropriate to their career paths.

Newhouse Electives (6 Credits)


Electives with a focus on branding, data, design, fashion, insights, marketing, research, production, social media, sports promotion, strategy or video are highly recommended.

Total: 36 Credits


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