Advertising, BS

Contact:

James Tsao, Chair
318 Newhouse 3, 315-443-7362

Faculty

Beth Egan, Amy Falkner, Daniela Molta, Kevin O'Neill, Rebecca Ortiz, Edward W. Russell, Brian Sheehan, James Tsao, Melanie White

Recognized as one of the top advertising and digital branding programs in the country, the advertising major in the S.I. Newhouse School of Public Communications helps students to become “big thinkers” and future advertising leaders. The curriculum provides an interdisciplinary approach to learning, introducing students to both the theory and practice of the advertising business through project-based experiences using real clients.

Besides taking core courses in advertising and communications, students will select one of two tracks - the Creative Track or the Insights & Strategy Track - and take 9 credits concentrated in the respective selected topic area.

This major requires 39 credits in communications.

Student Learning Outcomes in Advertising

In addition to the comprehensive Newhouse School learning outcomes listed in the School’s Educational Mission students in the Advertising major are expected to achieve the following additional learning outcomes:

Present advertising ideas, plans, research, strategies and executions in settings appropriate to their career paths.

Major Requirements

Required Courses (27 credits)

Track Requirement (9 credits)

Students choose to complete either the Creative Track or the Insights & Strategy Track.

Creative Track

OR

Insights & Strategy Track

Choose coursework that adds up to nine credits. Internship credits do not count towards this requirement.

Required: One ADV course.

Students may choose more than one ADV course.

Capstone Requirement (3 credits)

ADV 425 - Integrated Advertising Campaigns

Grammar Competency Requirement

Students must complete a grammar competency as part of their degree requirements. There will be two ways students can satisfy this competency:

First, by passing a grammar competency exam during their first semester on campus. The exam will be given twice - once before the end of the first week of classes and a second time prior to registration the next semester. A passing grade on the exam will fulfill the competency requirement.
Secondly, by passing COM 101, a 0-credit grammar course which will be mandatory for students who fail the grammar competency exam. This course can be repeated until a passing grade is earned and the competency is met.

Students must meet the grammar competency to receive a degree.

Global Experience

The Global Experience requirement may be fulfilled by studying abroad or taking an approved class. A list of courses that fulfill this requirement can be found in the Newhouse Guidebook. If a student chooses to take a Newhouse class to fulfill this requirement, the additional Newhouse hours will be added to the 122 credits needed for graduation if the student has reached the Newhouse credit maximum.