James Tsao, Chair
318 Newhouse 3, 315-443-7362
Beth Egan, Amy Falkner, Daniela Molta, Kevin O'Neill, Rebecca Ortiz, Edward W. Russell, Brian Sheehan, James Tsao, Melanie White
Recognized as one of the top advertising and digital branding programs in the country, the advertising major in the S.I. Newhouse School of Public Communications helps students to become “big thinkers” and future advertising leaders. The curriculum provides an interdisciplinary approach to learning, introducing students to both the theory and practice of the advertising business through project-based experiences using real clients.
Besides taking core courses in advertising and communications, students will select one of two tracks - the Creative Track or the Insights & Strategy Track - and take 9 credits concentrated in the respective selected topic area.
This major requires 39 credits in communications.