Advertising, MS

Contact:

Beth Egan, Program Director
449 Newhouse 3, 315-443-4015

Faculty

Beth Egan, Faren Karimkhan, Daniela Molta, Kevin O’Neill, Rebecca Ortiz, Edward W. Russell, Brian Sheehan, Mel White

Advertising is a fast-paced industry, changing with the times and, along with other communications professions, riding the digital wave into new waters. Our one-year, intensive advertising graduate program prepares students to work in this exciting industry and gives them the professional strategies they’ll need to succeed and thrive.

This 36-credit program leads to a Master of Science (M.S.) in Advertising.

Student Learning Outcomes

In addition to the comprehensive Newhouse School learning outcomes listed in the School’s Educational Mission, students in the Advertising Master’s program are expected to achieve the following additional learning outcome:

Present advertising ideas, plans, research, strategies and executions in settings appropriate to their career paths.

Required Courses (30 credits)

ADV 523 - Digital Branding and Strategy 3 credit(s)
ADV 604 - Seminar in Advertising Practice and Leadership 3 credit(s)
ADV 611 - Strategic Principles and Practices 3 credit(s)
ADV 612 - Strategic Brain: Account Planning and Research 3 credit(s)
ADV 613 - Strategic Brain: Media Planning 3 credit(s)
ADV 615 - Creative Brain 3 credit(s)
ADV 625 - Integrated Advertising Campaigns 6 credit(s)
COM 697 - Advertising & Public Relations Law 3 credit(s)
MMI 617 - The Changing Media Landscape 3 credit(s)

Newhouse Electives (6 credits)

Electives with a focus on branding, data, design, fashion, insights, marketing, research, production, social media, sports promotion, strategy or video are highly recommended.

If a student wishes to take an elective course outside of Newhouse, they are only allowed to do so by petition with the permission of the department chair.

Newhouse elective options include: